50 Companies That Changed the World: Incisive Profiles of the 50 Organisations, Large and Small, That Have Shaped the Course of Modern Business
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Howard Rothman
Format: Paperback
Number of Pages: 252
50 Companies That Changed the World looks at the companies that have had the most impact over the last 200 years. The firms, from all around the world, are subjectively ranked by the author according to their influence and contributions. They range from obvious choices like Microsoft, AT&T, Toyota and McDonalds' to more provocative selections like CNN. The Walt Disney company and Ben & Jerry's Homemade. The author makes a case for his selections, their ranking and how each company has shaped the course of modern business. He looks thoroughly yet succinctly at how the company was founded, its development through its heyday and the present day. Strengths as well as weaknesses are discussed for each company's individual operation, historical context and specific industry. The profiles are entertaining, informative and spotlights the distinctive personalities along with the unique products or services that set it apart from its various peers and competitors. 50 Companies That Changed the World shows how some of the greatest businesses of all time achieved success - found untapped niches, stayed on top of trends, managed progressively and encouraged creativity. The book also shows how some, nonetheless, fell from the pinnacle when they failed to follow the path that made them successful. Each analysis will spark discussion and debate as readers ponder the author's rankings.
Author: Howard Rothman
Format: Paperback
Number of Pages: 252
50 Companies That Changed the World looks at the companies that have had the most impact over the last 200 years. The firms, from all around the world, are subjectively ranked by the author according to their influence and contributions. They range from obvious choices like Microsoft, AT&T, Toyota and McDonalds' to more provocative selections like CNN. The Walt Disney company and Ben & Jerry's Homemade. The author makes a case for his selections, their ranking and how each company has shaped the course of modern business. He looks thoroughly yet succinctly at how the company was founded, its development through its heyday and the present day. Strengths as well as weaknesses are discussed for each company's individual operation, historical context and specific industry. The profiles are entertaining, informative and spotlights the distinctive personalities along with the unique products or services that set it apart from its various peers and competitors. 50 Companies That Changed the World shows how some of the greatest businesses of all time achieved success - found untapped niches, stayed on top of trends, managed progressively and encouraged creativity. The book also shows how some, nonetheless, fell from the pinnacle when they failed to follow the path that made them successful. Each analysis will spark discussion and debate as readers ponder the author's rankings.
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Howard Rothman
Format: Paperback
Number of Pages: 252
50 Companies That Changed the World looks at the companies that have had the most impact over the last 200 years. The firms, from all around the world, are subjectively ranked by the author according to their influence and contributions. They range from obvious choices like Microsoft, AT&T, Toyota and McDonalds' to more provocative selections like CNN. The Walt Disney company and Ben & Jerry's Homemade. The author makes a case for his selections, their ranking and how each company has shaped the course of modern business. He looks thoroughly yet succinctly at how the company was founded, its development through its heyday and the present day. Strengths as well as weaknesses are discussed for each company's individual operation, historical context and specific industry. The profiles are entertaining, informative and spotlights the distinctive personalities along with the unique products or services that set it apart from its various peers and competitors. 50 Companies That Changed the World shows how some of the greatest businesses of all time achieved success - found untapped niches, stayed on top of trends, managed progressively and encouraged creativity. The book also shows how some, nonetheless, fell from the pinnacle when they failed to follow the path that made them successful. Each analysis will spark discussion and debate as readers ponder the author's rankings.
Author: Howard Rothman
Format: Paperback
Number of Pages: 252
50 Companies That Changed the World looks at the companies that have had the most impact over the last 200 years. The firms, from all around the world, are subjectively ranked by the author according to their influence and contributions. They range from obvious choices like Microsoft, AT&T, Toyota and McDonalds' to more provocative selections like CNN. The Walt Disney company and Ben & Jerry's Homemade. The author makes a case for his selections, their ranking and how each company has shaped the course of modern business. He looks thoroughly yet succinctly at how the company was founded, its development through its heyday and the present day. Strengths as well as weaknesses are discussed for each company's individual operation, historical context and specific industry. The profiles are entertaining, informative and spotlights the distinctive personalities along with the unique products or services that set it apart from its various peers and competitors. 50 Companies That Changed the World shows how some of the greatest businesses of all time achieved success - found untapped niches, stayed on top of trends, managed progressively and encouraged creativity. The book also shows how some, nonetheless, fell from the pinnacle when they failed to follow the path that made them successful. Each analysis will spark discussion and debate as readers ponder the author's rankings.
50 Companies That Changed the World: Incisive Profiles of the 50 Organisations, Large and Small, That Have Shaped the Course of Modern Business
$12.00