How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

$10.00 AUD

Availability: in stock at our Melbourne warehouse.

NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.

Author: Winslow Farrell

Format: Paperback

Number of Pages: 228


Why do some products or services turn out to be 'hits', whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and 'hits'. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a 'hit', and the triggers that will enable businesses to capture and sustain that 'hit'.
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Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.

Author: Winslow Farrell

Format: Paperback

Number of Pages: 228


Why do some products or services turn out to be 'hits', whilst others fail to make an impact on the market? Leading marketing consultant Winslow Farrell offers a powerful approach to uncovering the hidden patterns behind business successes and 'hits'. By applying new ideas from science to modern business problems, Farrell sheds light on the complex world of consumer behaviour. In doing so, he helps managers and entrepreneurs to identify the patterns and forces that lead to a 'hit', and the triggers that will enable businesses to capture and sustain that 'hit'.