Second That Emotion: How Decisions, Trends, & Movements Are Shaped
Condition: SECONDHAND
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Jeremy D. Holden
Format: Hardback
Number of Pages: 287
This title presents an insightful window into our decision-making process and the often illogical leaps that drive our support for personalities, brands, and movements. Why do more than 30 per cent of Americans believe that President Obama is a Muslim? Why is Yoko Ono still held responsible for the breakup of the Beatles? "Second That Emotion" answers these and other random, yet related questions by tracing the fascinating process whereby a passion for an idea, celebrity, or brand gives rise to a set of illogical beliefs that become the basis for a powerful movement. Conventional wisdom has it that spin doctors and marketing gurus are responsible for manipulating our thoughts, causing us to endorse ideas or products we would otherwise reject. This volume shows that while advertising and propaganda can provide a spark and social media the kindling, individuals create trends based, more often than not, on thinking they know to be flawed logically.
Author: Jeremy D. Holden
Format: Hardback
Number of Pages: 287
This title presents an insightful window into our decision-making process and the often illogical leaps that drive our support for personalities, brands, and movements. Why do more than 30 per cent of Americans believe that President Obama is a Muslim? Why is Yoko Ono still held responsible for the breakup of the Beatles? "Second That Emotion" answers these and other random, yet related questions by tracing the fascinating process whereby a passion for an idea, celebrity, or brand gives rise to a set of illogical beliefs that become the basis for a powerful movement. Conventional wisdom has it that spin doctors and marketing gurus are responsible for manipulating our thoughts, causing us to endorse ideas or products we would otherwise reject. This volume shows that while advertising and propaganda can provide a spark and social media the kindling, individuals create trends based, more often than not, on thinking they know to be flawed logically.
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Jeremy D. Holden
Format: Hardback
Number of Pages: 287
This title presents an insightful window into our decision-making process and the often illogical leaps that drive our support for personalities, brands, and movements. Why do more than 30 per cent of Americans believe that President Obama is a Muslim? Why is Yoko Ono still held responsible for the breakup of the Beatles? "Second That Emotion" answers these and other random, yet related questions by tracing the fascinating process whereby a passion for an idea, celebrity, or brand gives rise to a set of illogical beliefs that become the basis for a powerful movement. Conventional wisdom has it that spin doctors and marketing gurus are responsible for manipulating our thoughts, causing us to endorse ideas or products we would otherwise reject. This volume shows that while advertising and propaganda can provide a spark and social media the kindling, individuals create trends based, more often than not, on thinking they know to be flawed logically.
Author: Jeremy D. Holden
Format: Hardback
Number of Pages: 287
This title presents an insightful window into our decision-making process and the often illogical leaps that drive our support for personalities, brands, and movements. Why do more than 30 per cent of Americans believe that President Obama is a Muslim? Why is Yoko Ono still held responsible for the breakup of the Beatles? "Second That Emotion" answers these and other random, yet related questions by tracing the fascinating process whereby a passion for an idea, celebrity, or brand gives rise to a set of illogical beliefs that become the basis for a powerful movement. Conventional wisdom has it that spin doctors and marketing gurus are responsible for manipulating our thoughts, causing us to endorse ideas or products we would otherwise reject. This volume shows that while advertising and propaganda can provide a spark and social media the kindling, individuals create trends based, more often than not, on thinking they know to be flawed logically.
Second That Emotion: How Decisions, Trends, & Movements Are Shaped