Factor Four: Doubling Wealth--Halving Resource Use

Factor Four: Doubling Wealth--Halving Resource Use

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NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.

Author: Amory Lovins

Format: Paperback

Number of Pages: 352


'.it will transform the naysayer into the enthusiast and catapult each of us into action that will improve our work, our house, and our quality of life.' Cathy Zoi, Sustainable Energy Development Authority '.essential reading for anybody who wants to understand the ways technology can be put to the service of the environment.' Francis Cairncross, The Economist Factor Four, in a nutshell, means that resource productivity can-and should-grow fourfold. We can live twice as well-yet use half as much. The message in this book is novel, simple and exciting: novel because it heralds a new direction for technological progress; simple because it offers a straightforward quantitative formula for it; and exciting because it is both workable and profitable. In 1972, the Club of Rome published Limits To Growth, which sent shockwaves around the world by arguing that we were rapidly running out of essential resources. This new Report to The Club of Rome offers a solution. It lies in using resources more efficently, in ways which can already be achieved, often not at a cost, but at a profit. Factor Four contains a wealth of examples of revolutionising productivity, demonstrating how much more could be generated from much less-today. It explains how markets and taxes can be reorganised to eliminate negative incentives and reward efficiency, so wealth can grow while resource use does not. The opportunity held out in this book is huge, but it is up to each of us, as well as to business and governments, to take it. Ernst Von Weizsacker is President of the Wuppertal Institute for Climate, Environment and Energy, Germany. Amory B. Lovins is the Vice President and L. Hunter Lovins the Executive Director of the Rocky Mountain Institute, Colorado, Usa. The Lovinses have been joint recipients of numerous prizes and honours for their pioneering technical, economic and policy work, which has changed the way energy utilities see themselves, from providers of energy (electricity, gas, etc) to providers of heat, light and motion.
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Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.

Author: Amory Lovins

Format: Paperback

Number of Pages: 352


'.it will transform the naysayer into the enthusiast and catapult each of us into action that will improve our work, our house, and our quality of life.' Cathy Zoi, Sustainable Energy Development Authority '.essential reading for anybody who wants to understand the ways technology can be put to the service of the environment.' Francis Cairncross, The Economist Factor Four, in a nutshell, means that resource productivity can-and should-grow fourfold. We can live twice as well-yet use half as much. The message in this book is novel, simple and exciting: novel because it heralds a new direction for technological progress; simple because it offers a straightforward quantitative formula for it; and exciting because it is both workable and profitable. In 1972, the Club of Rome published Limits To Growth, which sent shockwaves around the world by arguing that we were rapidly running out of essential resources. This new Report to The Club of Rome offers a solution. It lies in using resources more efficently, in ways which can already be achieved, often not at a cost, but at a profit. Factor Four contains a wealth of examples of revolutionising productivity, demonstrating how much more could be generated from much less-today. It explains how markets and taxes can be reorganised to eliminate negative incentives and reward efficiency, so wealth can grow while resource use does not. The opportunity held out in this book is huge, but it is up to each of us, as well as to business and governments, to take it. Ernst Von Weizsacker is President of the Wuppertal Institute for Climate, Environment and Energy, Germany. Amory B. Lovins is the Vice President and L. Hunter Lovins the Executive Director of the Rocky Mountain Institute, Colorado, Usa. The Lovinses have been joint recipients of numerous prizes and honours for their pioneering technical, economic and policy work, which has changed the way energy utilities see themselves, from providers of energy (electricity, gas, etc) to providers of heat, light and motion.