Small Business Start-Up Guide: Secrets for Success

Starting a small business? This book will equip you with all the knowledge and tools you need to set-up and run your business efficiently and effectively. Co-authored by two of the leading experts in small business, Peter Switzer and Maureen Jordan, this book takes you step-by-step through the planning and setting up process, including: * getting the right help from accountants and other business advisers to develop a sound business plan that can grow with your business * creating the right workplace culture to create an award-winning business * analysing your competitor's products and services to help you define your own marketing plan * being aware of the most common mistakes people can make when they start a small business * learning from the advice of some of the most sought after business speakers, trainers and coaches in Australia and the USA * understanding the latest regulations involved in tax, superannuation, insurances and franchising. * keeping motivated-perhaps one of the most important ongoing steps. The Small Business Start-Up Guide covers all the essentials of launching a new business and maximising its potential. This book is one of the greatest how-to's I've read for small business.I only wish I'd read it 10 years ago so I could have avoided many of the mistakes I subsequently made! A must read for anyone in business in Australia. John McGrath, Chief Executive, McGrath Estate Agents