Rapid Response Advertising: The Missing Piece to the Marketing Puzzle
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Geoff Ayling
Format: Paperback
Number of Pages: 288
This comprehensive guide provides a new approach to developing and testing advertising concepts that enable users to optimise their advertising budgets. Readers will discover how a rudimentary understanding of the new science of memes - self-explanatory symbols that represent a complete idea and impact behaviour can be translated into successful campaigns, such as "Nike - just do it". It shows decision makers how to use the rapid response system - an advertising strategy based on memes - to engage the consumer through five key activators: identity, emotion, influence, recall and communication. Armed with the information in this book CEOs, advertising executives and marketing and brand managers will be able to better evaluate the potential response of any advertising, creative or strategic effort.
Author: Geoff Ayling
Format: Paperback
Number of Pages: 288
This comprehensive guide provides a new approach to developing and testing advertising concepts that enable users to optimise their advertising budgets. Readers will discover how a rudimentary understanding of the new science of memes - self-explanatory symbols that represent a complete idea and impact behaviour can be translated into successful campaigns, such as "Nike - just do it". It shows decision makers how to use the rapid response system - an advertising strategy based on memes - to engage the consumer through five key activators: identity, emotion, influence, recall and communication. Armed with the information in this book CEOs, advertising executives and marketing and brand managers will be able to better evaluate the potential response of any advertising, creative or strategic effort.
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Geoff Ayling
Format: Paperback
Number of Pages: 288
This comprehensive guide provides a new approach to developing and testing advertising concepts that enable users to optimise their advertising budgets. Readers will discover how a rudimentary understanding of the new science of memes - self-explanatory symbols that represent a complete idea and impact behaviour can be translated into successful campaigns, such as "Nike - just do it". It shows decision makers how to use the rapid response system - an advertising strategy based on memes - to engage the consumer through five key activators: identity, emotion, influence, recall and communication. Armed with the information in this book CEOs, advertising executives and marketing and brand managers will be able to better evaluate the potential response of any advertising, creative or strategic effort.
Author: Geoff Ayling
Format: Paperback
Number of Pages: 288
This comprehensive guide provides a new approach to developing and testing advertising concepts that enable users to optimise their advertising budgets. Readers will discover how a rudimentary understanding of the new science of memes - self-explanatory symbols that represent a complete idea and impact behaviour can be translated into successful campaigns, such as "Nike - just do it". It shows decision makers how to use the rapid response system - an advertising strategy based on memes - to engage the consumer through five key activators: identity, emotion, influence, recall and communication. Armed with the information in this book CEOs, advertising executives and marketing and brand managers will be able to better evaluate the potential response of any advertising, creative or strategic effort.
Rapid Response Advertising: The Missing Piece to the Marketing Puzzle
$12.00