Marketing without Money: How 20 Top Australian Entrepreneurs Crack Markets with Their Minds
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Edward De Bono
Format: Paperback
Number of Pages: 360
This reveals how twenty of Australia's finest contemporary entrepreneurs have managed to crack new markets, with little or no initial financial backing, stealing a march under the very gaze of supremely better resourced and well-entrenched opposition. This book shows how, by intuitively applying conceptual creativity, these entrepreneurs discover and implement new business, product and service concepts which remove them from the competitive rat race, and which create a new race in which they can lead.
Author: Edward De Bono
Format: Paperback
Number of Pages: 360
This reveals how twenty of Australia's finest contemporary entrepreneurs have managed to crack new markets, with little or no initial financial backing, stealing a march under the very gaze of supremely better resourced and well-entrenched opposition. This book shows how, by intuitively applying conceptual creativity, these entrepreneurs discover and implement new business, product and service concepts which remove them from the competitive rat race, and which create a new race in which they can lead.
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Edward De Bono
Format: Paperback
Number of Pages: 360
This reveals how twenty of Australia's finest contemporary entrepreneurs have managed to crack new markets, with little or no initial financial backing, stealing a march under the very gaze of supremely better resourced and well-entrenched opposition. This book shows how, by intuitively applying conceptual creativity, these entrepreneurs discover and implement new business, product and service concepts which remove them from the competitive rat race, and which create a new race in which they can lead.
Author: Edward De Bono
Format: Paperback
Number of Pages: 360
This reveals how twenty of Australia's finest contemporary entrepreneurs have managed to crack new markets, with little or no initial financial backing, stealing a march under the very gaze of supremely better resourced and well-entrenched opposition. This book shows how, by intuitively applying conceptual creativity, these entrepreneurs discover and implement new business, product and service concepts which remove them from the competitive rat race, and which create a new race in which they can lead.
Marketing without Money: How 20 Top Australian Entrepreneurs Crack Markets with Their Minds