The Best New American Logo
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Author: Gerry Rosentswieg
Binding: Hardback
Published: Madison Square Press, 1994
Condition:
Book: Good
Jacket: No dust jacket - some marks on spine and corners
Pages: Good
Markings: No markings
The Best New American Logo, designed and edited by Gerry Rosentswieg with an introduction by Mark Fox, is a standout entry in the graphic design and branding genre. Published in 1994 by Madison Square Press, this 212-page volume presents a curated collection of contemporary American logos that exemplify excellence in visual identity. Rosentswieg organizes the work to illustrate how logos function as strategic tools for brand recognition, cultural relevance, and aesthetic impact. The book showcases both black-and-white and color illustrations, arguing for the enduring power of strong typographic choices, symbolic clarity, and conceptual originality. It serves as a professional benchmark for designers, marketers, and brand strategists seeking inspiration and insight into the evolving language of American corporate identity.
Author: Gerry Rosentswieg
Binding: Hardback
Published: Madison Square Press, 1994
Condition:
Book: Good
Jacket: No dust jacket - some marks on spine and corners
Pages: Good
Markings: No markings
The Best New American Logo, designed and edited by Gerry Rosentswieg with an introduction by Mark Fox, is a standout entry in the graphic design and branding genre. Published in 1994 by Madison Square Press, this 212-page volume presents a curated collection of contemporary American logos that exemplify excellence in visual identity. Rosentswieg organizes the work to illustrate how logos function as strategic tools for brand recognition, cultural relevance, and aesthetic impact. The book showcases both black-and-white and color illustrations, arguing for the enduring power of strong typographic choices, symbolic clarity, and conceptual originality. It serves as a professional benchmark for designers, marketers, and brand strategists seeking inspiration and insight into the evolving language of American corporate identity.