Marketing Research: Text And Cases

Marketing Research: Text And Cases

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Condition: SECONDHAND

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This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.

Author: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
Binding: Hardback
Published: Richard D. Irwin, Inc., 1977

Condition:
Book: Good
Jacket: N/A
Pages: Good
Markings: Previous owner

This academic text, Marketing Research: Text And Cases, presents a comprehensive guide to the principles and practices of marketing research. It instructs readers on essential methodologies, from data collection and analysis to interpretation and reporting, crucial for informed business decisions. The work details various research techniques, illustrating their application through practical case studies that reinforce theoretical concepts. Authored by Harper W. Boyd, Jr., Ralph Westfall, and Stanley F. Stasch, this volume serves as an authoritative resource for students and professionals seeking to master the complexities of market analysis. It chronicles the evolution of research strategies, providing a robust framework for understanding consumer behavior and market dynamics.

Vendor: Secondhand Stock
SKU: 2025200059724-SECONDHAND
Categories: All Best Sellers - Individual titles Business & Economics New arrivals - Secondhand books Only One Copy Second-hand Books
Tags: Business & economics Hardback November-2025 Secondhand Secondhand New Arrivals
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Description

Author: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
Binding: Hardback
Published: Richard D. Irwin, Inc., 1977

Condition:
Book: Good
Jacket: N/A
Pages: Good
Markings: Previous owner

This academic text, Marketing Research: Text And Cases, presents a comprehensive guide to the principles and practices of marketing research. It instructs readers on essential methodologies, from data collection and analysis to interpretation and reporting, crucial for informed business decisions. The work details various research techniques, illustrating their application through practical case studies that reinforce theoretical concepts. Authored by Harper W. Boyd, Jr., Ralph Westfall, and Stanley F. Stasch, this volume serves as an authoritative resource for students and professionals seeking to master the complexities of market analysis. It chronicles the evolution of research strategies, providing a robust framework for understanding consumer behavior and market dynamics.