The Art Of Apple Branding: Australian Apple Case Labels And The Industry Since 1788
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
Markings: No markings
Condition remarks: Boards in good condition. Binding remains tight. Clean and bright copy.
This compelling historical account chronicles the fascinating evolution of Australia's apple industry, tracing its origins from 1788 through to modern times. It meticulously details the vibrant artistry and cultural significance embedded in Australian apple case labels, presenting them as unique artifacts of commercial history. The narrative uncovers the intricate relationship between agricultural development, marketing strategies, and national identity, illustrating how these labels reflected changing tastes and economic landscapes. Through rich visual examples and insightful commentary, the work argues for the enduring legacy of these often-overlooked pieces of design. It offers a comprehensive look at the ingenuity and challenges faced by growers and marketers across centuries.
Author: Christopher Cowles & David Walker
Format: Hardback
Published: 2005, Apples from Oz
Genre: Australian history
Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
Markings: No markings
Condition remarks: Boards in good condition. Binding remains tight. Clean and bright copy.
This compelling historical account chronicles the fascinating evolution of Australia's apple industry, tracing its origins from 1788 through to modern times. It meticulously details the vibrant artistry and cultural significance embedded in Australian apple case labels, presenting them as unique artifacts of commercial history. The narrative uncovers the intricate relationship between agricultural development, marketing strategies, and national identity, illustrating how these labels reflected changing tastes and economic landscapes. Through rich visual examples and insightful commentary, the work argues for the enduring legacy of these often-overlooked pieces of design. It offers a comprehensive look at the ingenuity and challenges faced by growers and marketers across centuries.