The Hidden Persuaders
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Edition: 4th pr.,
Condition remarks:
Book: Fair
Jacket: Wear and tear with damage
Pages: Yellowed
Condition remarks: fep damage with a small piece missing
At the dawn of the consumer age, a disturbing question lurked beneath the glossy surface of post-war American prosperity: what if the choices you made were never truly your own? The Hidden Persuaders chronicles Vance Packard's groundbreaking investigation into the world of motivational research — the covert science employed by Madison Avenue advertisers to manipulate the subconscious desires, fears, and impulses of the American public, all without their knowledge or consent. Packard writes with the incisive clarity of a seasoned journalist and the moral urgency of a social reformer, presenting a damning portrait of an industry that had weaponised psychology in the service of commerce. Drawing on interviews with leading researchers and advertising executives of the 1950s, the book uncovers how techniques borrowed from Freudian psychology were deployed to sell everything from cigarettes to presidential candidates. A landmark work in the literature of social criticism, The Hidden Persuaders remains as unsettling today as it was upon its first publication — a timely reminder that the most powerful forces shaping society often operate in the shadows.
Author: Vance Packard
Format: Hardback
Published: 1959, Longmans, Green & Co
Genre: Psychology
Edition: 4th pr.,
Condition remarks:
Book: Fair
Jacket: Wear and tear with damage
Pages: Yellowed
Condition remarks: fep damage with a small piece missing
At the dawn of the consumer age, a disturbing question lurked beneath the glossy surface of post-war American prosperity: what if the choices you made were never truly your own? The Hidden Persuaders chronicles Vance Packard's groundbreaking investigation into the world of motivational research — the covert science employed by Madison Avenue advertisers to manipulate the subconscious desires, fears, and impulses of the American public, all without their knowledge or consent. Packard writes with the incisive clarity of a seasoned journalist and the moral urgency of a social reformer, presenting a damning portrait of an industry that had weaponised psychology in the service of commerce. Drawing on interviews with leading researchers and advertising executives of the 1950s, the book uncovers how techniques borrowed from Freudian psychology were deployed to sell everything from cigarettes to presidential candidates. A landmark work in the literature of social criticism, The Hidden Persuaders remains as unsettling today as it was upon its first publication — a timely reminder that the most powerful forces shaping society often operate in the shadows.