Made In Japan: Akio Morita And Sony

Condition remarks:
Book: Fair
Jacket: Worn/faded, no tears
Pages: Good
Condition remarks: fep clipped

Few business stories rival the audacity and vision behind Sony's rise from the rubble of postwar Japan to become one of the most recognisable brands on the planet. Made in Japan is the memoir of Akio Morita, the co-founder of Sony Corporation, who chronicles his extraordinary journey from the son of a sake-brewing family in Nagoya to the architect of a global electronics empire — a man who dared to believe that Japanese innovation could conquer the world's most discerning consumers. Written with Edwin M. Reingold and Mitsuko Shimomura, the narrative moves with the energy of a thriller, charting Sony's landmark inventions — from the transistor radio to the Walkman — and Morita's relentless negotiation of cultural divides between East and West. Beyond the corporate milestones, the book presents a sophisticated meditation on Japanese management philosophy, the nature of creativity, and the delicate art of leadership, positioning Morita as both a patriot and a globalist. His prose, channelled through his collaborators, is candid, warm, and disarmingly self-assured — the voice of a man who never doubted that great products, honestly made, would find their audience. For anyone seeking to understand how Japan rebuilt itself into an economic superpower, or how one restless mind can reshape an entire industry, this memoir remains as urgent and illuminating as the day it was first published.