Great Commercial Disasters
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Good
Condition remarks: Condition as shown in image
What do the Edsel, the Titanic's cargo manifest, and the most catastrophic product launches in business history all have in common? Stephen Winkworth's Great Commercial Disasters chronicles the most spectacular, baffling, and often darkly comic failures in the annals of commerce, from ill-fated ventures and misbegotten inventions to marketing blunders that left boardrooms reeling. With wit and precision, Winkworth presents a rollicking parade of hubris and miscalculation, each case study a cautionary tale delivered with the dry, knowing humour that makes the sting of failure somehow deeply satisfying. Illustrated with characteristic flair by Michael ffolkes and introduced by Sir Peter Parker, the book pairs sharp visual satire with incisive prose to bring these cautionary tales vividly to life. Beneath the laughter lies a serious and revealing anatomy of ambition unchecked by prudence — a portrait of how the grandest commercial schemes can unravel through overconfidence, poor timing, or sheer bad luck. Winkworth's style is authoritative yet playful, mining the absurdity of failure for both entertainment and genuine insight into the nature of risk and enterprise. Whether you are a student of business, a lover of history, or simply someone who finds comfort in knowing that even the mightiest have stumbled, Great Commercial Disasters will leave you wondering: which great certainty of today is tomorrow's punchline?
Author: Stephen Winkworth
Format: Paperback
Genre: Business & economics
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Good
Condition remarks: Condition as shown in image
What do the Edsel, the Titanic's cargo manifest, and the most catastrophic product launches in business history all have in common? Stephen Winkworth's Great Commercial Disasters chronicles the most spectacular, baffling, and often darkly comic failures in the annals of commerce, from ill-fated ventures and misbegotten inventions to marketing blunders that left boardrooms reeling. With wit and precision, Winkworth presents a rollicking parade of hubris and miscalculation, each case study a cautionary tale delivered with the dry, knowing humour that makes the sting of failure somehow deeply satisfying. Illustrated with characteristic flair by Michael ffolkes and introduced by Sir Peter Parker, the book pairs sharp visual satire with incisive prose to bring these cautionary tales vividly to life. Beneath the laughter lies a serious and revealing anatomy of ambition unchecked by prudence — a portrait of how the grandest commercial schemes can unravel through overconfidence, poor timing, or sheer bad luck. Winkworth's style is authoritative yet playful, mining the absurdity of failure for both entertainment and genuine insight into the nature of risk and enterprise. Whether you are a student of business, a lover of history, or simply someone who finds comfort in knowing that even the mightiest have stumbled, Great Commercial Disasters will leave you wondering: which great certainty of today is tomorrow's punchline?