Techniques Of Persuasion: From Propaganda To Brainwashing
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Fair
Jacket: No dust jacket
Pages: Tanning and foxing
Condition remarks: Condition as shown in image
At the intersection of psychology, politics, and mass communication lies one of the most unsettling questions of the modern age: how do seemingly rational human beings become susceptible to manipulation, propaganda, and thought control? Techniques of Persuasion: From Propaganda to Brainwashing by J.A.C. Brown is a landmark work of social psychology that systematically examines the methods by which individuals and entire populations can be influenced, coerced, and ultimately reshaped. Brown chronicles the full spectrum of persuasive techniques — from the relatively benign tools of advertising and rhetoric to the terrifying mechanisms of totalitarian brainwashing — drawing on a wealth of historical examples, psychological research, and case studies from wartime and Cold War-era regimes. Brown argues with clinical precision that the line between persuasion and coercion is far thinner than most would care to admit, illuminating the psychological vulnerabilities that make human beings susceptible to external influence. His writing is clear, authoritative, and deeply informed by his background in psychiatry and social science, making this a work that is equally accessible to the general reader and the academic scholar. First published as a Pelican Original, the book rapidly gained a reputation as an essential primer on the mechanics of ideological control, and its insights remain as urgent and provocative today as they were when first written. For anyone who has ever wondered how propaganda truly works — and whether they themselves might be immune to it — Brown's analysis offers a deeply disquieting answer.
Author: J.A.C. Brown
Format: Paperback
Genre: Psychology
Condition remarks:
Book: Fair
Jacket: No dust jacket
Pages: Tanning and foxing
Condition remarks: Condition as shown in image
At the intersection of psychology, politics, and mass communication lies one of the most unsettling questions of the modern age: how do seemingly rational human beings become susceptible to manipulation, propaganda, and thought control? Techniques of Persuasion: From Propaganda to Brainwashing by J.A.C. Brown is a landmark work of social psychology that systematically examines the methods by which individuals and entire populations can be influenced, coerced, and ultimately reshaped. Brown chronicles the full spectrum of persuasive techniques — from the relatively benign tools of advertising and rhetoric to the terrifying mechanisms of totalitarian brainwashing — drawing on a wealth of historical examples, psychological research, and case studies from wartime and Cold War-era regimes. Brown argues with clinical precision that the line between persuasion and coercion is far thinner than most would care to admit, illuminating the psychological vulnerabilities that make human beings susceptible to external influence. His writing is clear, authoritative, and deeply informed by his background in psychiatry and social science, making this a work that is equally accessible to the general reader and the academic scholar. First published as a Pelican Original, the book rapidly gained a reputation as an essential primer on the mechanics of ideological control, and its insights remain as urgent and provocative today as they were when first written. For anyone who has ever wondered how propaganda truly works — and whether they themselves might be immune to it — Brown's analysis offers a deeply disquieting answer.