The American Challenge
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Fair
Jacket: No dust jacket
Pages: Good
Condition remarks: Condition as shown in image
In the late 1960s, a single provocative thesis sent shockwaves through the boardrooms of Europe and the corridors of political power: that American corporate dominance was not merely an economic phenomenon, but an unstoppable civilisational force threatening to subsume the Old World entirely. The American Challenge presents the urgent and brilliantly argued case that European nations must unite, modernise, and innovate — or face permanent subordination to the technological and managerial supremacy of the United States. Jean-Jacques Servan-Schreiber, one of France's most influential journalists and public intellectuals, chronicles the rapid expansion of American multinational corporations into European markets, arguing with forensic precision that the real gap between the two continents is not one of capital or resources, but of organisation, education, and vision. Far more than a work of economic analysis, this landmark text is a passionate call to arms that straddles politics, sociology, and futurism, written with the urgency and clarity of a man who believes the clock is already running down. Servan-Schreiber's style is bracingly direct — he instructs rather than theorises, challenges rather than observes — making this one of the most widely read and debated works of political economy of its era. A bestseller across Europe and the United States upon its release, it remains a fascinating document of Cold War-era geopolitical anxiety. Will Europe rise to meet the challenge, or surrender its future by default?
Author: Jean-Jacques Servan-Schreiber
Format: Paperback
Genre: Business & economics
Condition remarks:
Book: Fair
Jacket: No dust jacket
Pages: Good
Condition remarks: Condition as shown in image
In the late 1960s, a single provocative thesis sent shockwaves through the boardrooms of Europe and the corridors of political power: that American corporate dominance was not merely an economic phenomenon, but an unstoppable civilisational force threatening to subsume the Old World entirely. The American Challenge presents the urgent and brilliantly argued case that European nations must unite, modernise, and innovate — or face permanent subordination to the technological and managerial supremacy of the United States. Jean-Jacques Servan-Schreiber, one of France's most influential journalists and public intellectuals, chronicles the rapid expansion of American multinational corporations into European markets, arguing with forensic precision that the real gap between the two continents is not one of capital or resources, but of organisation, education, and vision. Far more than a work of economic analysis, this landmark text is a passionate call to arms that straddles politics, sociology, and futurism, written with the urgency and clarity of a man who believes the clock is already running down. Servan-Schreiber's style is bracingly direct — he instructs rather than theorises, challenges rather than observes — making this one of the most widely read and debated works of political economy of its era. A bestseller across Europe and the United States upon its release, it remains a fascinating document of Cold War-era geopolitical anxiety. Will Europe rise to meet the challenge, or surrender its future by default?