Social Psychology: An Experimental Approach
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Good
Markings: Previous owner
Condition remarks: Condition as shown in image
What happens when science turns its rigorous eye on the invisible forces that govern human behaviour? Robert B. Zajonc's Social Psychology: An Experimental Approach answers that question with precision and authority, presenting the discipline of social psychology not as a collection of armchair observations but as a hard science grounded in empirical method. Part of the acclaimed Basic Concepts in Psychology Series, this compact yet comprehensive volume introduces readers to the experimental foundations of social psychology, chronicling how variables such as group dynamics, conformity, attitude formation, and interpersonal influence can be systematically measured, tested, and understood. Zajonc, one of the most influential psychologists of the twentieth century — renowned for his landmark research on social facilitation and the mere exposure effect — writes with a clarity and intellectual rigour that makes complex experimental frameworks accessible without sacrificing depth. The text argues that human social behaviour, far from being beyond the reach of scientific inquiry, yields profound insights when subjected to controlled investigation. Concise in form but expansive in implication, this volume remains an essential primer for students of psychology and anyone curious about the hidden mechanics that shape every human interaction — leaving the reader to wonder just how much of what feels like free choice is, in fact, the quiet hand of social force.
Author: Zajonc
Format: Paperback
Genre: Psychology
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Good
Markings: Previous owner
Condition remarks: Condition as shown in image
What happens when science turns its rigorous eye on the invisible forces that govern human behaviour? Robert B. Zajonc's Social Psychology: An Experimental Approach answers that question with precision and authority, presenting the discipline of social psychology not as a collection of armchair observations but as a hard science grounded in empirical method. Part of the acclaimed Basic Concepts in Psychology Series, this compact yet comprehensive volume introduces readers to the experimental foundations of social psychology, chronicling how variables such as group dynamics, conformity, attitude formation, and interpersonal influence can be systematically measured, tested, and understood. Zajonc, one of the most influential psychologists of the twentieth century — renowned for his landmark research on social facilitation and the mere exposure effect — writes with a clarity and intellectual rigour that makes complex experimental frameworks accessible without sacrificing depth. The text argues that human social behaviour, far from being beyond the reach of scientific inquiry, yields profound insights when subjected to controlled investigation. Concise in form but expansive in implication, this volume remains an essential primer for students of psychology and anyone curious about the hidden mechanics that shape every human interaction — leaving the reader to wonder just how much of what feels like free choice is, in fact, the quiet hand of social force.