Marketing
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Good
Condition remarks: Condition as shown in image
In the fast-moving world of commerce, where success hinges on understanding your customer and outmanoeuvring the competition, Marketing by Colin McIver stands as an authoritative and practical guide to the discipline that drives modern business. Published as part of the prestigious Management and Marketing Series under the Pan Piper imprint, this concise yet comprehensive volume presents the core principles of marketing, merchandising, and advertising with clarity and conviction. Revised and edited by Gordon C. Wilson, a recognised authority in the field, the text reflects real-world industry knowledge drawn from years of professional practice. The editorial input from the School of Business at Ealing Technical College further grounds the work in sound academic rigour, making it an indispensable resource for students and practitioners alike. McIver's approach is both instructional and incisive, stripping away complexity to illuminate the mechanics of markets, consumer behaviour, and promotional strategy. The book argues that effective marketing is not merely a business function but the very engine of commercial enterprise, a perspective that remains as resonant today as when the volume first appeared. Written with the authority of a seasoned practitioner and shaped by academic expertise, it bridges the gap between theory and application with admirable precision. For anyone seeking a sharp, reliable foundation in marketing thought, this volume rewards careful reading and invites a re-evaluation of what it truly means to bring a product to market.
Author: Colin Mciver
Format: Paperback
Genre: Business & economics
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Good
Condition remarks: Condition as shown in image
In the fast-moving world of commerce, where success hinges on understanding your customer and outmanoeuvring the competition, Marketing by Colin McIver stands as an authoritative and practical guide to the discipline that drives modern business. Published as part of the prestigious Management and Marketing Series under the Pan Piper imprint, this concise yet comprehensive volume presents the core principles of marketing, merchandising, and advertising with clarity and conviction. Revised and edited by Gordon C. Wilson, a recognised authority in the field, the text reflects real-world industry knowledge drawn from years of professional practice. The editorial input from the School of Business at Ealing Technical College further grounds the work in sound academic rigour, making it an indispensable resource for students and practitioners alike. McIver's approach is both instructional and incisive, stripping away complexity to illuminate the mechanics of markets, consumer behaviour, and promotional strategy. The book argues that effective marketing is not merely a business function but the very engine of commercial enterprise, a perspective that remains as resonant today as when the volume first appeared. Written with the authority of a seasoned practitioner and shaped by academic expertise, it bridges the gap between theory and application with admirable precision. For anyone seeking a sharp, reliable foundation in marketing thought, this volume rewards careful reading and invites a re-evaluation of what it truly means to bring a product to market.