
Co-opetition
Condition: SECONDHAND
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Two leading business gurus, Brandenburger and Nalebuff, have devised a practice-oriented model based on "game theory" which consists of levers, or PARTS, of strategy - Players, Added values, Rules, Tactics and Scope - which provide a systematic and comprehensive approach to getting started in the right game successfully.
Author: Adam M. Brandenburger
Format: Hardback, 288 pages, 159mm x 240mm, 587 g
Published: 1996, HarperCollins Publishers, United Kingdom
Genre: Management & Business: General
Description
Two leading business gurus, Brandenburger and Nalebuff, have devised a practice-oriented model based on "game theory" which consists of levers, or PARTS, of strategy - Players, Added values, Rules, Tactics and Scope - which provide a systematic and comprehensive approach to getting started in the right game successfully.

Co-opetition