How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Rick Kash
Format: Hardback
Number of Pages: 272
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model-a strategy which multi-million dollar corporations pay premium rates to access-available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution, W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy, and Kash's own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
Author: Rick Kash
Format: Hardback
Number of Pages: 272
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model-a strategy which multi-million dollar corporations pay premium rates to access-available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution, W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy, and Kash's own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Rick Kash
Format: Hardback
Number of Pages: 272
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model-a strategy which multi-million dollar corporations pay premium rates to access-available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution, W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy, and Kash's own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
Author: Rick Kash
Format: Hardback
Number of Pages: 272
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model-a strategy which multi-million dollar corporations pay premium rates to access-available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution, W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy, and Kash's own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In
$12.00