Must-Have: The Hidden Instincts Behind Everything We Buy
Condition: SECONDHAND
This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.
Acclaimed psychologist Geoffrey Miller uses evolutionary psychology to reveal how the dizzying, brand-saturated world of modern consumerism really works.
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
Author: Geoffrey Miller
Format: Paperback, 384 pages, 129mm x 198mm, 267 g
Published: 2010, Vintage Publishing, United Kingdom
Genre: Popular Psychology
Description
Acclaimed psychologist Geoffrey Miller uses evolutionary psychology to reveal how the dizzying, brand-saturated world of modern consumerism really works.
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world?
In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.
Must-Have: The Hidden Instincts Behind Everything We Buy