No Such Thing as Over-Exposure: Inside the Life and Celebrity of
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"The Donald Trump that I have come to know over the years is not easy to capture in a book. It was a pleasure to read Robert Slaters well-researched, fascinating look at what makes Trump tick. Other than reading Trumps own books, there is no better way to find out why Donald is so successful." - Alan "Ace" Greenberg, Chairman of the Executive Committee, Bear Stearns "There is no bigger ego that ever walked this earth than Mr. Trump. Beyond his success as the worlds preeminent developer, hes built THE power brand that stands for wealth and success around the world. Slaters book takes us farther inside the Trump mind and modus operandi than anything else to date. I should know. I have worked closely with Donald Trump for years." - Barbara Corcoran, Chairman and Founder, The Corcoran Group, Author of If You Dont Have Big Breasts, Put Ribbons On Your Pigtails "The audacious genius of Donald Trump is fully revealed in Robert Slaters latest book, No Such Thing as Over-Exposure. Ive worked for a lot of business titans in my career, including The Donald, and no one understands the power of publicity and the value of a brand better than Mr. Trump.
Whether its a 70-story tower, a reality show or a bottle of water, when Trump affixes his name to a project it turns to gold. This is a must read for all those who want to understand fully the brilliance of our eras best entrepreneurial promoter. - Howard J. Rubenstein, President, Rubenstein Associates, Inc. "When I was asked if I would consider writing a brief - 100 words or less - endorsement for No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump, it immediately occurred to me that I could write an endorsement for the book in one word - mastery. Donald Trump is a "master" at everything he does, everything he says and everything he thinks. That is not to say that he hasnt made mistakes or gone through challenging periods in his personal and professional life - he has. However he has brilliantly developed his own personal mastery over it all - the good, the bad and the ugly. Youll read all about his true genius of mastery in Robert Slaters No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump, who I would also like to add, has mastered the art of writing business biographies." - George M.
Steinbrenner, III, Principal Owner New York Yankees "A refreshing antidote to the mumbling modesty that bedevils much of our culture. Trump understands that self-promotion and fame is the best insurance of power already attained. Slater captures this lesson beautifully in this fast-paced, punchy book, packed with interviews, savvy, and insight into one of the phenomena of our age." - Paul Levinson, Professor of Communication and Media Studies, Fordham University; Author of Cellphone: The Story of the Worlds Most Mobile Medium "Donald Trump is a master of the game. Robert Slaters entertaining book provides an enticing behind-the-scenes look into Donalds unique world. The complete access Donald gave Slater enabled the writer to capture the strategies and thinking behind the key deals and business moves which contributed to Donalds impressive rise. I really enjoyed reading No Such Thing as Over-Exposure and I think it will be appreciated by those fascinated by Donalds incredible career." - Preston Robert Tisch, Chairman, Loews Corporation, Chairman and Co-CEO, New York Football Giants "This is a fascinating look at one of todays more interesting and unusual personalities."
- Steve Wynn, Owner of Wynn Las Vegas "Much has been said and much has been written about and by Donald Trump. As a friend for over 35 years and as a fellow real-estate developer, I can say without reservation that this book provides unique perspectives on Donalds character and methods that reveal why he is a billionaire. The book is so insightful that I have insisted that my own sons read it so they can begin to understand the Trump Magic." - Richard S. Lefrak, The Lefrak Organization With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. Hes the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink thats been spilled about him, nobodys ever fully captured the man - until now. Donald Trump agreed to give Robert Slater unprecedented access to his world: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a "fly on the wall" at deal-making sessions, on Trumps Gulfstream...everywhere. Slater interviewed 150 of Trumps former and present employees and colleagues, even his toughest competitors.
Now, he reveals the man in full: the businessman and dealmaker, strategist and survivor, celebrity and personality. Youll learn how Trump t
Author: Robert Slater
Format: Hardback, 272 pages, 161mm x 235mm, 475 g
Published: 2005, Pearson Education (US), United States
Genre: Biography: Business
Description
"The Donald Trump that I have come to know over the years is not easy to capture in a book. It was a pleasure to read Robert Slaters well-researched, fascinating look at what makes Trump tick. Other than reading Trumps own books, there is no better way to find out why Donald is so successful." - Alan "Ace" Greenberg, Chairman of the Executive Committee, Bear Stearns "There is no bigger ego that ever walked this earth than Mr. Trump. Beyond his success as the worlds preeminent developer, hes built THE power brand that stands for wealth and success around the world. Slaters book takes us farther inside the Trump mind and modus operandi than anything else to date. I should know. I have worked closely with Donald Trump for years." - Barbara Corcoran, Chairman and Founder, The Corcoran Group, Author of If You Dont Have Big Breasts, Put Ribbons On Your Pigtails "The audacious genius of Donald Trump is fully revealed in Robert Slaters latest book, No Such Thing as Over-Exposure. Ive worked for a lot of business titans in my career, including The Donald, and no one understands the power of publicity and the value of a brand better than Mr. Trump.
Whether its a 70-story tower, a reality show or a bottle of water, when Trump affixes his name to a project it turns to gold. This is a must read for all those who want to understand fully the brilliance of our eras best entrepreneurial promoter. - Howard J. Rubenstein, President, Rubenstein Associates, Inc. "When I was asked if I would consider writing a brief - 100 words or less - endorsement for No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump, it immediately occurred to me that I could write an endorsement for the book in one word - mastery. Donald Trump is a "master" at everything he does, everything he says and everything he thinks. That is not to say that he hasnt made mistakes or gone through challenging periods in his personal and professional life - he has. However he has brilliantly developed his own personal mastery over it all - the good, the bad and the ugly. Youll read all about his true genius of mastery in Robert Slaters No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump, who I would also like to add, has mastered the art of writing business biographies." - George M.
Steinbrenner, III, Principal Owner New York Yankees "A refreshing antidote to the mumbling modesty that bedevils much of our culture. Trump understands that self-promotion and fame is the best insurance of power already attained. Slater captures this lesson beautifully in this fast-paced, punchy book, packed with interviews, savvy, and insight into one of the phenomena of our age." - Paul Levinson, Professor of Communication and Media Studies, Fordham University; Author of Cellphone: The Story of the Worlds Most Mobile Medium "Donald Trump is a master of the game. Robert Slaters entertaining book provides an enticing behind-the-scenes look into Donalds unique world. The complete access Donald gave Slater enabled the writer to capture the strategies and thinking behind the key deals and business moves which contributed to Donalds impressive rise. I really enjoyed reading No Such Thing as Over-Exposure and I think it will be appreciated by those fascinated by Donalds incredible career." - Preston Robert Tisch, Chairman, Loews Corporation, Chairman and Co-CEO, New York Football Giants "This is a fascinating look at one of todays more interesting and unusual personalities."
- Steve Wynn, Owner of Wynn Las Vegas "Much has been said and much has been written about and by Donald Trump. As a friend for over 35 years and as a fellow real-estate developer, I can say without reservation that this book provides unique perspectives on Donalds character and methods that reveal why he is a billionaire. The book is so insightful that I have insisted that my own sons read it so they can begin to understand the Trump Magic." - Richard S. Lefrak, The Lefrak Organization With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. Hes the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink thats been spilled about him, nobodys ever fully captured the man - until now. Donald Trump agreed to give Robert Slater unprecedented access to his world: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a "fly on the wall" at deal-making sessions, on Trumps Gulfstream...everywhere. Slater interviewed 150 of Trumps former and present employees and colleagues, even his toughest competitors.
Now, he reveals the man in full: the businessman and dealmaker, strategist and survivor, celebrity and personality. Youll learn how Trump t
No Such Thing as Over-Exposure: Inside the Life and Celebrity of