Swoosh: The Unauthorized Story of Nike, and the Men Who Played There
Condition: SECONDHAND
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Six smart but inexperienced men--a Stanford MBA, a track coach, a paralyzed long jumper, a former welfare worker, a lawyer and an accountant--formed a tight-knit brotherhood, merging their personal and professional lives, making up the rules along the way. And with their winning combination of vision, wit, moxie, and luck, they pioneered the most successful sports company in history.
Author: Julie Strasser
Format: Hardback, 682 pages, 165mm x 241mm, 1148 g
Published: 1992, Houghton Mifflin Harcourt P, United States
Genre: Economics: Professional & General
Six smart but inexperienced men--a Stanford MBA, a track coach, a paralyzed long jumper, a former welfare worker, a lawyer and an accountant--formed a tight-knit brotherhood, merging their personal and professional lives, making up the rules along the way. And with their winning combination of vision, wit, moxie, and luck, they pioneered the most successful sports company in history.