The Nature of Marketing: Marketing to the Swarm as well as the Herd
Condition: SECONDHAND
This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Author: C. Brymer
Format: Hardback, 205 pages, 155mm x 235mm
Published: 2008, Palgrave Macmillan, United Kingdom
Genre: Sales & Marketing
Description
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
The Nature of Marketing: Marketing to the Swarm as well as the Herd