The Invisible Computer: Why Good Products Can Fail, the Personal
Condition: SECONDHAND
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Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. However, the computer industry thinks it is still in its teenage years, exulting in technical complexity. The author argues customers want change. They are ready for products that offer convenience, ease of use and pleasure. The technology should be invisible, hidden from sight. This book shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer is to start all over again, to develop information appliances that fit people's needs and lives. To do this, companies have to change the way they develop their products. They must start with an understanding of people: user needs first, technology last - the opposite of how things are done now. Companies need a human-centred developmental process, even if it means reorganizing the entire company.
Author: Donald A. Norman
Format: Hardback, 320 pages, 152mm x 229mm, 499 g
Published: 1998, MIT Press Ltd, United States
Genre: Management & Business: General
Interest Age: From 18 years
Description
Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. However, the computer industry thinks it is still in its teenage years, exulting in technical complexity. The author argues customers want change. They are ready for products that offer convenience, ease of use and pleasure. The technology should be invisible, hidden from sight. This book shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer is to start all over again, to develop information appliances that fit people's needs and lives. To do this, companies have to change the way they develop their products. They must start with an understanding of people: user needs first, technology last - the opposite of how things are done now. Companies need a human-centred developmental process, even if it means reorganizing the entire company.
The Invisible Computer: Why Good Products Can Fail, the Personal