Advertising Campaign Strategy: A Guide to Marketing Communication

Advertising Campaign Strategy: A Guide to Marketing Communication

$142.95 AUD $12.00 AUD

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Condition: SECONDHAND

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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

Author: Donald Parente (Middle Tennessee State University)
Format: Paperback, 432 pages, 160mm x 17mm, 566 g
Published: 2005, Cengage Learning, Inc, United States
Genre: Sales & Marketing

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Description
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.