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How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or...

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the...

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American...

Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing...

'Can you put out a press release to catch this evening's news?' 'We need to put together a brochure ready to mail next month.' 'Can you put an ad in...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is...

"A much-needed guide to winning in business as a human in an all-too online world." - Entrepreneur Trying to win the internet is a gloriously inefficient way to build a...

Absolute Certainty is a powerful story that will transform the service based business. It will help you to discover what it takes to be an award winning service based company,...

This is the classic guide to copywriting, now in an entirely revised and updated third edition. This is the ultimate guide for anyone who writes or approves copy, from the...

This book features amazing real life customer service success stories from Australian and international organisations and retails for a fantastic price.

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Award-winning speaker and business consultant...

Selling: Building Partnerships, 9e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business...

Sales is for everyone and everyone has in themselves the innate ability to sell. This is contrary to popular belief that you need years and years of training and experience...

Ask small-business owners to name their number one goal, and they'll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their...

Marketing Yourself is how you build a personal platform. It's a noisy world. If you have something to say and something to sell, Marketing Yourself is what elevates you above...

Learn the surprising power of delivering beyond your customers' expectations. THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR' Essential lessons in hospitality for every...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more...

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and...

This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success...

You've heard from the rest, now learn from the best-Million Dollar Prospecting Techniques Effective prospecting skills are the foundation upon which successful sales careers are built. Now, learn the secrets...

Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and...

Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the marketing...

This book shows you how to build a customer-oriented corporate culture. Turn your rough diamond into a beautiful shiny jewel. Many companies have the intention to be customer-oriented, but only...

If you're a sales professional who wants to succeed, you can benefit from these familiar words: Know thyself. Even more important, you should also know your customers. Sales guru Robin...

What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless 'pretty good brands', how are some products able to command unquestionable...

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and...

Coverage of the essentials of visual merchandising and the basic methodology of presentation, including design, composition, color, display props and mannequins, lighting, and more. ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER...

We - the users turned creators and distributors of content - are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new...

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented...

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the...

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great...

The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel...

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates...

This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with...

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated...

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then...

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert...

This text comprehensively documents the resources, delineates the tools, and demonstrates the techniques that students can utilize when conducting marketing research through the Internet. It demonstrates when, where and how...

The Nordstrom Way shows the direct link between empowering your employees and creating a long-term relationship with your customers. More businesses should follow Nordstrom's example. ?Howard Schultz, Chairman, Starbucks Coffee...

Ferdinand F. Fournies, knows that the key to selling is at once basic and revolutionary: "What successful salespeople do is to help people to buy." So he's written the only...

Turn Your Customers Into Raving Fans! Great customer service can be all the difference between a mediocre company and a profitable one. In this fun and easy to read book,...