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How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted...

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to...

SHORTLISTED FOR THE BUSINESS BOOK AWARDS - CHANGE & SUSTAINABILITY 2024'An inspiring guide for all leaders' Justine Roberts, Founder and CEO of Mumsnet'Highly recommended' Jack Parsons, CEO of The Youth...

A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. A simple...

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how...

A gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. A simple...

SHORTLISTED FOR THE BUSINESS BOOK AWARDS - CHANGE & SUSTAINABILITY 2024'An inspiring guide for all leaders' Justine Roberts, Founder and CEO of Mumsnet'Highly recommended' Jack Parsons, CEO of The Youth...

Conspiracy theories are legion. Conspiracies are rare. And of the few that do exist, fewer are ever discovered, let alone explained. This story is the exception.In 2007, a short blog...