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Coke Goes to War
$15.00 AUD
The book titled Coke Goes to War by the author V.Dennis Wrynn. This is a secondhand book. Please contact us for more information about this title.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements...
Customer Magic The Macquarie Way: How to reimagine customer
FROM #1 NEW YORK TIMES BESTSELLING AUTHOR, JOSEPH A. MICHELLI Lessons on leveraging world-class customer experience and innovation to grow your business. It takes a special kind of magic for...
Consumerology: The Truth about Consumers and the Psychology of
Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and...
Ogilvy on Advertising
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of...
Logo: The Reference Guide to Symbols and Logotypes
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource...
The Very Little but Very Powerful Book on Closing: Ask the Right
A leading authority on sales and customer service reveals how to close the deal on your terms. This powerful book shows you new perspectives on closing that builds relationships, creates...
American Corporate Identity: 1998
Anyone creating or studying corporate identity programs will find a springboard of ideas in these sophisticated pages showing the best and latest concepts. All the elements required to establish corporate...
Creative Advertising: An Introduction
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making...
How to Keep Your Clothes Forever: Simple planet-friendly projects to
A practical guide to buying less and caring more for your clothing Leah Giblin grew up with the best dress-up collection, spending hours styling and playing with her siblings. She...
Traffic Secrets: The Underground Playbook for Filling Your Websites
Learn how to generate more traffic, leads, and sales into your online business by applying the founding principles of direct marketing, from the $100M entrepreneur and author of DotCom Secrets...
Flip the Script: Getting People to Think Your Idea is Their Idea
This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over...
The Logo Design Idea Book
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable...
Asking For Trouble: Understanding what people think when you can't
$15.00 AUD
It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions...
Small Data: The Tiny Clues That Uncover Huge Trends
Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the...
Click Here: The Art and Science of Digital Marketing and Advertising
Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of...
Flip the Script: Getting People to Think Your Idea is Their Idea
This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over...
Zara and her Sisters: The Story of the World's Largest Clothing
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets...
The Unsold Mindset: Redefining What It Means to Sell
What if the greatest salespeople on the planet are the opposite of who you think they are Everyone sells, every day. It's why the most successful people are better than...
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding
"A much-needed guide to winning in business as a human in an all-too online world." - Entrepreneur Trying to win the internet is a gloriously inefficient way to build a...
Effective PR: Be Your Own Expert: Teach Yourself
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be...
Enchantment: The Art of Changing Hearts, Minds, and Actions
$12.00 AUD
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con verts hostility into civility and civility into affinity. It...
Total Selling: A Step-by-Step Guide to Successful Sales
Warren Wechsler, founder and president of Total Selling Inc., presents this practical, hands-on guide to being a Total Sales Person. In an easy to follow format, Wechsler explains how to...
Dotcom Secrets: The Underground Playbook for Growing Your Company
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom...
The Membership Economy: Find Your Super Users, Master the Forever
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures...
The 22 Immutable Laws Of Branding
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how...
It's Not How Good You Are, It's How Good You Want to Be: The world's
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and...
Brand Hijack: Marketing Without Marketing
A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution,...
Cultural Chemistry: Simple Strategies for Bridging Cultural Gaps
$12.00 AUD
Are you fascinated but frustrated by cultural differences? Have you stood on the edge of cultural gaps and wondered how on earth to bridge them? Don't worry, you are not...
Pitch: How to Captivate and Convince Any Audience on the Planet
Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching,...
Strategic Customer Service: Managing the Customer Experience to
Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is...
Tech-Powered Sales: Achieve Superhuman Sales Skills
Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people...
Uncommon Service: How to Win by Putting Customers at the Core of Your
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance for as long...
Image Makers: Secrets of Successful Advertising
The book titled Image Makers: Secrets of Successful Advertising by the author William Meyers. This is a secondhand book. Please contact us for more information about this title.
Crushing It!: How Great Entrepreneurs Build Business and Influence-and
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in...
Privatising Culture: Corporate Art Intervention since the 1980s
Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodka's sponsorship of art shows to ABN-AMRO Bank's branding of...
Marketing Research Methods: Quantitative and Qualitative Approaches
Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending...
Toxic Sludge is Good for You
Toxic Sludge is Good for You explains exactly how the magic of modern PR transforms the favoured policies of the rich and the powerful into uncontroversial common sense. It is...
If the Shoe Fits, Sell it!
New approaches to selling, which identify and maximise the many opportunities that are available to the professional salesperson.
Social Media ROI: Managing and Measuring Social Media Efforts in Your
$12.00 AUD
"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards."...
Monetizing Innovation: How Smart Companies Design the Product Around
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-measured in dollars and cents-is...
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt,
Here it is: no warm 'n fuzzies just hard-core strategies from real world trenches for successfully repositioning your business, products, services and yourself to attract customers or clients for whom...
The Ultimate Marketing Plan: Find Your Hook, Communicate Your Message,
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible...
Authenticity: What Consumers Really Want
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by...
How to Work a Room, 25th Anniversary Edition: The Ultimate Guide to
The classic bestseller on socializing-now fully updated for social interactions in a digital age How to Work a Room (R) is the classic bestselling book on improving communication and socializing...
The Digital Metrics Field Guide: The Definitive Reference for Brands
The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or...
Creative Strategies: Idea Management for Marketing, Advertising, Media
Ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. But with the right approach to creativity, any ad agency or marketing...
Sense and Respond: How Successful Organizations Listen to Customers
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate...