All

Think like Caesar and the great ancient philosophers marketing lessons we can learn from the Romans and Greeks. What marketing lessons can we learn from the Greeks and Romans, their...

'With The Sell , Fredrik Eklund has created the modern day How to Win Friends and Influence People . If you're looking for how to achieve success in the 21st...

According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great...

Want Market Share? Google It! "Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution...

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's...

Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands...

From the earliest Poverty Row movies to the films of the 1970s, the story of the genre in 800 eye-popping posters. Dive into the captivating realm of classic crime and...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging...

Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let...

The world needs changing - that much is clear. But how best to do it? Change how you vote? Get out and protest? Have an argument? The fact is that...

You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement...

In this book, he offers his personal success programme. It's not sales training: it's training in the art of success - at being happy, well off in mind, body and...

From personalizing memorials and visitations to aftercare for the bereaved, this thoughtful manual helps owners and staff of funeral homes and cemeteries better understand their customers and the special needs...

'Full of smart tricks and tips to make a seller out of you' PEOPLE.com Ryan Serhant is the very confident guy who wears stellar suits, has a driver, and regularly...

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in...

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors. What's behind the phenomenal success of...

Your definitive guide to becoming the best retailer you can be Whether it's ideas or products, in our business or for someone else, we all need to be able to...

'Being an agile seller in today's business environment virtually guarantees a prosperous career. You can ramp up quickly in new positions, becoming competent in record time. You can jump-start sales...

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial...

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful...

Hundreds of proven ways for marketers and entrepreneurs to increase influence by gathering an army of followers on Twitter Presents strategies and tactics in a fun and engaging way, helping...

The book titled The New Power Base Selling by the author Jim Holden. This is a secondhand book. Please contact us for more information about this title.

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and...

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers,...

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextronics "Move over Neil Strauss and game theory. Pitch Anything reveals the...

People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items...

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts,...

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising...

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how...

Advertising research organizations have been trying for years to measure the effectiveness of advertising. Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at...

"Outsell Your Competition is truly packed with sales tips and winning 'how to's'.I immediately ordered 200 copies for my National Sales Management Team.A compulsive read." - Ian Stuart, Director of...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things...

In a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers...

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This...

Renting your spare room via Airbnb Selling jewellery you've made on Etsy Learning a new language on DuoLingo Sending a message with WhatsApp Finding a date on Tinder These activities...

SHORTLISTED FOR THE BUSINESS BOOK AWARD, SALES & MARKETING 2026 'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' -...

The Sales Revolution is a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market conditions. These leaders understand that...

Delve into this exploration of what it means to be Korean. South Korea is now an economic and technological superpower but how, as a country, did they rebound so quickly...

This collection continues the successful Design for Business series, gathering work by scholars, researchers, and professionals that aim to raise awareness of design as a strategic business resource by consolidating...

One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the...

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing Society Whether you're in a huge business, a start-up...

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?...

Product and service buyers are more educated than they've ever been. People tired long ago of "sales pitches". As a salesperson, you've already been through Sales 101. This book takes...

Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active...

The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business...

CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent. Nincompoopery--terrible customer service, idiotic...

In today's ultra-competitive selling environment, where similar prices and products frequently create a level playing field, the decision to buy from one company versus another often comes down to the...

A guide to successfully marketing your Natural Therapy business.