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The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or...

Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodka's sponsorship of art shows to ABN-AMRO Bank's branding of...

Ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. But with the right approach to creativity, any ad agency or marketing...

Build products that create habits - and get your customers hooked Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these...

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate...

The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential...

Full of entertaining stories and real-life illustrations, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion....

Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business....

If you're the kind of business owner who hates cold callingand chasing after new leads, then you'll love the easy referralstrategies in Instant Referrals used by self-made millionaireand entrepreneurial expert...

Your promotional campaign worked like a charm and the flowof new customers has been phenomenal. So why are your profitslagging? Maybe because while you were busy chasing after newcustomers you...

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the...

Sets out a systematic and pragmatic process drawing extensively on his own experience to show business owners how to develop a realistic strategy for maximising sales value.

Sets out a systematic and pragmatic process drawing extensively on his own experience to show business owners how to develop a realistic strategy for maximising sales value.

'This book will change the way you see the world and could change the world itself' CHRIS VAN TULLEKEN, BESTSELLING AUTHOR OF ULTRA-PROCESSED PEOPLE 'A must read for anyone who...

Marketing in the Boardroom is an instructive and easy-to- use guide for board members and senior management interested in effective boardroom dialogue around brands and marketing. For most companies, brands...

In The Customer Service Revolution , DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As...

National Wall Street Journal bestseller now in paperback! Secrets of VITO reveals how top-selling CEO's sell their prospects, customers, partners, employees, stockholders, and themselves. It teaches you the strategies and...

Sales expert Brian Brim delivers a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup's CliftonStrengths assessment. The...

Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and services. Human Sigma offers an innovative research-based approach to one of...

It's a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges....

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales...

"Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to...

Winning Behavior gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and...

For the first time in paperback, a revised edition of the book that launched the term 'customer evangelism' and inspired the creation of an industry. Updated with new statistics and...

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system...

Sales training doesn't develop sales champions. Managers do . The secret to developing a team of high performers isn't more training but better coaching . When managers effectively coach their...

The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders...

The very best retail sales training you will ever get packed into one book. Retail salespeople are notoriously under-trained. How does this impact on your bottom line? Whether you're a...

30 Practical and applicable guidelines to think smarter, faster, and with expert insight (even if you aren't one). Mental models are like giving a treasure map to someone lost in...

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects...

A showcase of the most exciting, innovative and successful window displays worldwide, this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs...

Is Reputation Branding working for you? Reputation Branding can help you create deeper, more meaningful and more profitable relationships and grow your business without spending a cent. In this insightful...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior...

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines...

Traffic Secrets Is the FUEL The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist....

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by...

In the 21st century, it won't be business as usual... In the last decade the business world has been dogged by bad leadership, CEO greed and the excesses of the...

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the...

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also...

Digitally Enhanced gives a powerful framework for establishing your reputation online and building a web presence that quickly connects you with your ideal clients. "Stop what you're doing, read this...

This is the book that shows just how important PR has been in creating the media image of some of Australia's famous and powerful figures. Noel Tennison's memoir 'My Spin...

The most important brands in the world make us feel something They do that because they have something they want to change. And as customers, we want to be part...

Does marketing drive you dotty? Would you like to create real results? Look, inauthentic old-school marketing just doesn't work these days. You need modern marketing. In fact, you need a...

hotographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money...

Larry Johnson, the world's leading cat photographer and portraitist, shares over 180 of his exquisite images with delightful stories about cat show cats. Larry Johnson is the world's leading cat...

This work is full of practical and simple suggestions based on the author's own successful business practices. Learn how to develop your business without breaking the bank! Justin Herald grew...

Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you...

Chock full of case studies, war stories and interviews with sales leaders, Rebirth of the Salesman provides a candid perspective on the multi-billion dollar sales industry. Each chapter focuses on...