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The very best retail sales training you will ever get packed into one book. Retail salespeople are notoriously under-trained. How does this impact on your bottom line? Whether you're a...

This visual bonanza shines the spotlight on 750 striking advertising posters for the musicals and plays of Broadway's golden age and shares untold behind-the-scenes stories. Fans of the theatre will...

30 Practical and applicable guidelines to think smarter, faster, and with expert insight (even if you aren't one). Mental models are like giving a treasure map to someone lost in...

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects...

A showcase of the most exciting, innovative and successful window displays worldwide, this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs...

Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take...

Is Reputation Branding working for you? Reputation Branding can help you create deeper, more meaningful and more profitable relationships and grow your business without spending a cent. In this insightful...

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior...

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines...

Traffic Secrets Is the FUEL The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist....

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by...

In the 21st century, it won't be business as usual... In the last decade the business world has been dogged by bad leadership, CEO greed and the excesses of the...

For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades...

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the...

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also...

Digitally Enhanced gives a powerful framework for establishing your reputation online and building a web presence that quickly connects you with your ideal clients. "Stop what you're doing, read this...

This is the book that shows just how important PR has been in creating the media image of some of Australia's famous and powerful figures. Noel Tennison's memoir 'My Spin...

The most important brands in the world make us feel something They do that because they have something they want to change. And as customers, we want to be part...

Does marketing drive you dotty? Would you like to create real results? Look, inauthentic old-school marketing just doesn't work these days. You need modern marketing. In fact, you need a...

hotographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money...

Larry Johnson, the world's leading cat photographer and portraitist, shares over 180 of his exquisite images with delightful stories about cat show cats. Larry Johnson is the world's leading cat...

This work is full of practical and simple suggestions based on the author's own successful business practices. Learn how to develop your business without breaking the bank! Justin Herald grew...

Social BOOM! addresses every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need in order to create the real law of attraction. When you...

Chock full of case studies, war stories and interviews with sales leaders, Rebirth of the Salesman provides a candid perspective on the multi-billion dollar sales industry. Each chapter focuses on...

JUST RELEASED: A Groundbreaking Series for Small Skill-and-Service Businesses Comprising a substantial portion of the global business population, small skill-or-service businesses (SSBs) are vital to our economy but go largely...

The Marketer's Guide to Public Relations How Today's Top Companies Are Using the New PR to Gain a Competitive Edge "Tom Harris has done more than anyone else to explain...

T.J. Rohleder (a.k.a. America's Blue Jeans Millionaire) gives you 34 little-known marketing secrets that were first introduced on a very special 10-hour audio program called 'Ruthless Marketing!' This audio program...

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of...

"If you hate prospecting, think how much those prospects dread your cold calls! You need techniques that energize and motivate both you and your potential customers. Welcome to Knock Your...

Designing the Customer-Centric Organization offers todaya??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of...

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's...

If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and...

A book to show small businesses how to harness their resources to focus on the best and most profitable opportunities and to increase the likelihood of success.

Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition...

The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the...

Jim Miller is famous for giving not just good service but legendary service. This is one of the reasons his company's sales have gone from $50,000 to $150,000,000 in twenty-five...

Praise and Reviews "This is a must read book...Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson...

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear that strong brand-building skills...

Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Spencer Johnson - author of Number one bestselling business book...

The Sales Revolution is a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market conditions. These leaders understand that...

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasing revenue - no matter your industry From Pitch to Profit reveals how you can win...

Are you tired of websites that look good but fail to drive leads and sales? Unlock the blueprints to a 'Lead Machine' website with The Secret Service Website Formula -...

I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship....

Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview...

What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to...