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Sales is for everyone and everyone has in themselves the innate ability to sell. This is contrary to popular belief that you need years and years of training and experience...

Since the original publication of Building A Storybrand , over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource...

No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald's, Coca-Cola, and even Metallica. Published on the...

Ask small-business owners to name their number one goal, and they'll tell you their chief priority is to increase sales. The trouble is, while entrepreneurs are often terrific at their...

Marketing Yourself is how you build a personal platform. It's a noisy world. If you have something to say and something to sell, Marketing Yourself is what elevates you above...

Learn the surprising power of delivering beyond your customers' expectations. THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR' Essential lessons in hospitality for every...

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more...

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and...

Marketing specialists studied focus groups with furious determination to figure out how to best communicate to a mass audience, thus producing such dumbed-down gems as the slogan "Sisters are different...

This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to...

READ THIS BEFORE YOU SPEND ANOTHER CENT ON ADVERTISING Understanding what makes one advertisement work while another fails could save you a small fortune in wasted advertising. From the author...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success...

You've heard from the rest, now learn from the best-Million Dollar Prospecting Techniques Effective prospecting skills are the foundation upon which successful sales careers are built. Now, learn the secrets...

Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and...

Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the marketing...

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy "People make buying decisions emotionally and justify them logically."...

This book shows you how to build a customer-oriented corporate culture. Turn your rough diamond into a beautiful shiny jewel. Many companies have the intention to be customer-oriented, but only...

Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema fur die Architektur von Verkaufsflachen. Auf die Herausforderung von E-commerce und globalisiertem Wettbewerb reagieren Unternehmen mit komplexen...

If you're a sales professional who wants to succeed, you can benefit from these familiar words: Know thyself. Even more important, you should also know your customers. Sales guru Robin...

What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless 'pretty good brands', how are some products able to command unquestionable...

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and...

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through...

The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising Discussions of media...

Coverage of the essentials of visual merchandising and the basic methodology of presentation, including design, composition, color, display props and mannequins, lighting, and more. ALSO AVAILABLE INSTRUCTOR SUPPLEMENTS CALL CUSTOMER...

We - the users turned creators and distributors of content - are TIME's Person of the Year 2006, and AdAge's Advertising Agency of the Year 2007. We form a new...

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented...

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Put the customer in the right mood, make him feel good and he's...

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the...

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great...

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates...

This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with...

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated...

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then...

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert...

This text comprehensively documents the resources, delineates the tools, and demonstrates the techniques that students can utilize when conducting marketing research through the Internet. It demonstrates when, where and how...

The Nordstrom Way shows the direct link between empowering your employees and creating a long-term relationship with your customers. More businesses should follow Nordstrom's example. ?Howard Schultz, Chairman, Starbucks Coffee...

Ferdinand F. Fournies, knows that the key to selling is at once basic and revolutionary: "What successful salespeople do is to help people to buy." So he's written the only...

Turn Your Customers Into Raving Fans! Great customer service can be all the difference between a mediocre company and a profitable one. In this fun and easy to read book,...

The Amazing Troll-Man is a collection of hilarious exchanges between one man with a mission to make us laugh and unsuspecting Facebook users with petty complaints to air. After a...

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising...

Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Bask in the admiration...

An inspiring and essential book for everyone interested in improving the way they write . - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is...

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including...

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called...