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Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises...

A practical guide to buying less and caring more for your clothing Leah Giblin grew up with the best dress-up collection, spending hours styling and playing with her siblings. She...

Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that...

The world needs changing - that much is clear. But how best to do it? Change how you vote? Get out and protest? Have an argument? The fact is that...

PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be...

Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century. Illuminating their journeys of self-expression, identity formation, and resistance...

Is it possible to apply the "technical" methodology, Zero-Defect Marketing, to the field of marketing? Not only is it possible, it is beginning to happen throughout the business world. This...

Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis...

-Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making , Third Edition "With Pricing on Purpose, Ron Baker had...

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing...

Think like Caesar and the great ancient philosophers marketing lessons we can learn from the Romans and Greeks. What marketing lessons can we learn from the Greeks and Romans, their...

'With The Sell , Fredrik Eklund has created the modern day How to Win Friends and Influence People . If you're looking for how to achieve success in the 21st...

According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great...

Want Market Share? Google It! "Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution...

Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands...

From the earliest Poverty Row movies to the films of the 1970s, the story of the genre in 800 eye-popping posters. Dive into the captivating realm of classic crime and...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging...

Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let...

The world needs changing - that much is clear. But how best to do it? Change how you vote? Get out and protest? Have an argument? The fact is that...

In this book, he offers his personal success programme. It's not sales training: it's training in the art of success - at being happy, well off in mind, body and...

From personalizing memorials and visitations to aftercare for the bereaved, this thoughtful manual helps owners and staff of funeral homes and cemeteries better understand their customers and the special needs...

'Full of smart tricks and tips to make a seller out of you' PEOPLE.com Ryan Serhant is the very confident guy who wears stellar suits, has a driver, and regularly...

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors. What's behind the phenomenal success of...

Your definitive guide to becoming the best retailer you can be Whether it's ideas or products, in our business or for someone else, we all need to be able to...

'Being an agile seller in today's business environment virtually guarantees a prosperous career. You can ramp up quickly in new positions, becoming competent in record time. You can jump-start sales...

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful...

Hundreds of proven ways for marketers and entrepreneurs to increase influence by gathering an army of followers on Twitter Presents strategies and tactics in a fun and engaging way, helping...

The book titled The New Power Base Selling by the author Jim Holden. This is a secondhand book. Please contact us for more information about this title.

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and...

Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers,...

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextronics "Move over Neil Strauss and game theory. Pitch Anything reveals the...

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts,...

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how...

Advertising research organizations have been trying for years to measure the effectiveness of advertising. Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at...

"Outsell Your Competition is truly packed with sales tips and winning 'how to's'.I immediately ordered 200 copies for my National Sales Management Team.A compulsive read." - Ian Stuart, Director of...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things...

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This...

Renting your spare room via Airbnb Selling jewellery you've made on Etsy Learning a new language on DuoLingo Sending a message with WhatsApp Finding a date on Tinder These activities...

SHORTLISTED FOR THE BUSINESS BOOK AWARD, SALES & MARKETING 2026 'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' -...

The Sales Revolution is a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market conditions. These leaders understand that...

This collection continues the successful Design for Business series, gathering work by scholars, researchers, and professionals that aim to raise awareness of design as a strategic business resource by consolidating...

One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the...

'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing Society Whether you're in a huge business, a start-up...

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?...

Product and service buyers are more educated than they've ever been. People tired long ago of "sales pitches". As a salesperson, you've already been through Sales 101. This book takes...

The Complete Business Guide to Google+, Today's Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it's today's hottest new social network. Google+ for Business...

CEO and award-winning business writer John R. Brandt offers concrete examples of how any organization can innovate in ways that delight customers and attract top-level talent. Nincompoopery--terrible customer service, idiotic...

In today's ultra-competitive selling environment, where similar prices and products frequently create a level playing field, the decision to buy from one company versus another often comes down to the...