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What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to...

WINNER : CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment...

Just remember, you can't climb the ladder of success with your hands in your pockets. Arnold Schwarzenegger Everyone is searching for a formula for success, but there is no one,...

Whilst there are a number of books available on marketing planning, they are predominantly "how to" texts: this book is a serious and in-depth treatment of the specialist aspects of...

Offers scores of quick tips for readers looking to improve and then maintain their company's level of customer service. Delivering top-of-the-line customer service is Job #1 for most companies, an...

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

Seldom does a book challenge and change the way we look at advertising. The first edition of DAGMAR did just that. And Solomon Dutka's revision maintains that initial lesson of...

Create strong relationships and develop long-lasting bonds with your customers using everything from awareness-building and reward systems to lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and...

Stresses the importance of maintaining good customer relations, and offers advice on service evaluation, customer files, communication, and quality.

In DISCOVERING THE SOUL OF SERVICE Leonard L. Berry goes beyond the scope of his previous works on service quality to show how flourishing service companies can sustain their success....

Praise for The Nordstrom Way "Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their...

Written by Linda Richardson, who teaches sale techniques to such Fortune 500 companies as IBM, 3M and Johnson & Johnson, this guide reveals how to get customers to close the...

In today's competitive business climate, aiming for customer satisfaction is no longer enough. Many customers who are satisfied with a product or service will defect to buy a competitor's product...

WOW Your VIP Guests And Boost Your Business Whether you run a casino, resort, club, hotel, restaurant or conference centre, it has never been harder to compete for your guests'...

The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and...

This manual follows the Advanced Level syllabus in marketing communications for the CIM syllabus. Approaching the topic of marketing from an international perspective, it contains examples and case studies, and...

The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why...

Wish you could make more money, quit your job, or become financially independent? It all starts with passive income. Finance guru, former financial advisor, and Amazon bestselling author of Money...

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer...

How do I start a business on a budget? How do I find my first 100 customers and make my first GBP100k? How do I build a network and get...

Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora...

"This is a brand book like no other, and I heartily recommend it. Enjoy" -Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into...

"Why We Buy" is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and...

Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.

"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is...

Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating,...

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer's trust. Buyers prefer to...

2021 EDITION: REVISED & UPDATED More than twice the size & includes the five missing mindset chapters. You're not running an accountancy firm; you're running a business. But most accountants...

Written in an engaging, lively tone, this bo ok provides readers with step-by-step information that will motivate them to get started promoting their business - with out spending a fortune....

Over the last 5 years, the content marketing industry has shifted from a $165 billion dollar industry to what will be a $412 billion dollar industry within the next 12...

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or...

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American...

Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing...

'Can you put out a press release to catch this evening's news?' 'We need to put together a brochure ready to mail next month.' 'Can you put an ad in...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is...

"A much-needed guide to winning in business as a human in an all-too online world." - Entrepreneur Trying to win the internet is a gloriously inefficient way to build a...

Absolute Certainty is a powerful story that will transform the service based business. It will help you to discover what it takes to be an award winning service based company,...

This book features amazing real life customer service success stories from Australian and international organisations and retails for a fantastic price.

Selling: Building Partnerships, 9e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business...