Marketing Practical Approach: A Practical Approach
Condition: SECONDHAND
This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.
This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.
Author: Rix
Format: Paperback, 569 pages, 180mm x 243mm, 1078 g
Published: 2000, McGraw-Hill Education - Europe, Australia
Genre: Business, Accounting & Vocational: Textbooks & Study Guides
This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.