Gimme! The Human Nature of Successful Marketing
Condition: SECONDHAND
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In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Author: John Hallward
Format: Hardback, 240 pages, 160mm x 236mm, 417 g
Published: 2007, John Wiley & Sons Inc, United States
Genre: Management & Business: General
Description
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Gimme! The Human Nature of Successful Marketing