The Secret Service Website Formula: 3 Steps to a Lead Machine Website

Are you tired of websites that look good but fail to drive leads and sales? Unlock the blueprints to a 'Lead Machine' website with The Secret Service Website Formula - the second book in The Secret Service Business Series. Geared to change the game of web design for small skill-or-service businesses (SSBs) , their web designers and content creators, this guide reveals a detailed approach specific to service-based businesses. It's an essential resource for anyone with a stake in the success of an SSB - from business owners and consultants to web designers, copywriters, photographers and more. This book flips the script on traditional web design to meet the unique needs of service-based businesses, bringing much-needed clarity to a notoriously convoluted industry. Inside, you'll find: The formula to create or commission websites that are more than just a pretty face (equipped to drive leads and sales) How to collect or craft content that resonates with your target market (including the tried-and-tested Feel-the-Love Photoshoot Formula) Clear, actionable insights and instructions , complete with illustrated blueprints, and much more. Whether you're an SSB owner with no web design experience, a seasoned professional or content creator, you'll discover the inside secrets and critical components of a site geared to drive leads to your inbox and happier, high-paying customers to your door. With this book and its sister guides, Secret Service Marketing and The Modern Marketing Arsenal , you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.