Startup CEO: A Field Guide to Scaling Up Your Business + Website

Startup CEO: A Field Guide to Scaling Up Your Business + Website

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A definitive book for any CEO?first time or otherwise?of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't?and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce?because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO?from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.

Author: Matt Blumberg
Format: Hardback, 400 pages, 177mm x 233mm, 654 g
Published: 2013, John Wiley & Sons Inc, United States
Genre: Management Techniques

Vendor: Secondhand Stock
SKU: 9781118548363-SECONDHAND
Categories: All Best Sellers - Individual titles Business and Management New arrivals - Secondhand books newsystem in stock Only One Copy Second-hand Books
Tags: Business and Management Hardback January-2026 NewSystem Secondhand Secondhand New Arrivals
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Description
A definitive book for any CEO?first time or otherwise?of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't?and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce?because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO?from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.