Magnetic Stories: Connect With Customers And Engage Employees With Brand Storytelling
Condition: SECONDHAND
This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.
Author: Gabrielle Dolan
Binding: Paperback
Published: WILEY, 2022
Condition:
Book: Good
Jacket: No dust jacket
Pages: Good
Markings: No markings
Condition remarks: Condition as shown in image
Magnetic Stories presents a compelling argument for the strategic application of narrative in the corporate world. This insightful business guide instructs readers on how to harness the power of storytelling to forge deeper connections with clientele and cultivate a more engaged workforce. Gabrielle Dolan illustrates practical methodologies for crafting authentic brand narratives that resonate, transforming abstract concepts into memorable experiences. The text details techniques for identifying compelling stories within an organization and deploying them effectively across various platforms. It ultimately champions storytelling as an indispensable tool for fostering loyalty and driving success in today's competitive landscape.
Author: Gabrielle Dolan
Binding: Paperback
Published: WILEY, 2022
Condition:
Book: Good
Jacket: No dust jacket
Pages: Good
Markings: No markings
Condition remarks: Condition as shown in image
Magnetic Stories presents a compelling argument for the strategic application of narrative in the corporate world. This insightful business guide instructs readers on how to harness the power of storytelling to forge deeper connections with clientele and cultivate a more engaged workforce. Gabrielle Dolan illustrates practical methodologies for crafting authentic brand narratives that resonate, transforming abstract concepts into memorable experiences. The text details techniques for identifying compelling stories within an organization and deploying them effectively across various platforms. It ultimately champions storytelling as an indispensable tool for fostering loyalty and driving success in today's competitive landscape.