Doing Business in the Middle East: A cultural and practical guide for all business professionals
Author: Donna Marsh
Format: Paperback, 400 pages, 129mm x 198mm, 278 g
Published: 2015, Little, Brown Book Group, United Kingdom
Genre: Management & Business: General
This new and updated book is necessary reading for all professionals working in the Middle East and North Africa, it includes:
- The practical impact of Islam on business- Safety and security in the region- Business etiquette- Political and social do's and don'tsThe practicalities of doing business in the MEA region are covered in detail, from the initial visit to establishing productive working relationships, including opening an office in the region. It also focuses on issues of particular importance to all businesswomen, and for men who might be working with Arab and Muslim women.Donna Marsh has been travelling to the Middle East since 1978 and working throughout the region for much of her career. She has held diverse roles in corporate sales, marketing and new business development in the fields of banking and information technology. She has worked throughout the Levant, Egypt and the Gulf, including Saudi Arabia as a business woman in her own right.
This new and updated book is necessary reading for all professionals working in the Middle East and North Africa, it includes:
- The practical impact of Islam on business- Safety and security in the region- Business etiquette- Political and social do's and don'tsThe practicalities of doing business in the MEA region are covered in detail, from the initial visit to establishing productive working relationships, including opening an office in the region. It also focuses on issues of particular importance to all businesswomen, and for men who might be working with Arab and Muslim women.Donna Marsh has been travelling to the Middle East since 1978 and working throughout the region for much of her career. She has held diverse roles in corporate sales, marketing and new business development in the fields of banking and information technology. She has worked throughout the Levant, Egypt and the Gulf, including Saudi Arabia as a business woman in her own right.