Creative Direct Response Design
Condition: SECONDHAND
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This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
Author: Leslie Sherr
Format: Hardback, 141 pages, 238mm x 289mm, 950 g
Published: 1999, Quarto Publishing Group USA Inc, United States
Genre: Design & Commercial Art
This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.