Professional Commercial Photography: Techniques and Images from Master
Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how from marketing, bidding, budgeting, building referrals, managing the office, and more making this a comprehensive reference for being both behind and in front of the lens. AUTHOR: Jr Lou Jacobs has contributed to Professional Commercial Photography: Techniques and Images from Master Digital Photographers as an author. Lou Jacobs, Jr., is a professional photographer and a regular contributor to "Rangefinder," He is the author of 30 photography books, including "How to Start and Operate a Digital Portrait Photography Studio," "Photographer's Lighting Handbook," and "Studio Lighting," ILLUSTRATIONS 160 colour images
Author: Lou Jacobs
Format: Paperback, 128 pages, 216mm x 279mm, 521 g
Published: 2010, Amherst Media, United States
Genre: Photography
Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how from marketing, bidding, budgeting, building referrals, managing the office, and more making this a comprehensive reference for being both behind and in front of the lens. AUTHOR: Jr Lou Jacobs has contributed to Professional Commercial Photography: Techniques and Images from Master Digital Photographers as an author. Lou Jacobs, Jr., is a professional photographer and a regular contributor to "Rangefinder," He is the author of 30 photography books, including "How to Start and Operate a Digital Portrait Photography Studio," "Photographer's Lighting Handbook," and "Studio Lighting," ILLUSTRATIONS 160 colour images