Photographing Newborns: For Boutique Photographers

Acclaimed photographer and photography-business guru Mimika Cooney shows you how to build a successful boutique business photographing newborns. This starts by attracting clients through strategic development of your "Love Brand," a comprehensive professional identity carefully crafted to bring in the customers you want and keep them coming back for more. Once you've booked a session, Cooney shows you how to make the most of it and deliver heart-warming images of your smallest clients alone or with their families. From there, savvy products and packaging keep parents enthralled and coming back for more. Partnered with a comprehensive system of client contact through mail, social media, and more, you can convert each portrait customer into a client for life building a lasting demand for your skills and a devoted following of loving fans! Colour photographs