I-cons: Essential Guide to Winning and Keeping High-value Customers
Condition: SECONDHAND
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Ross Honeywill
Format: Paperback
Number of Pages: 260
Do you know how to unlock real value from your customers? Do you understand why less than 22 per cent of all consumers account for half of high-value purchases? Do you know how to reach the new breed of consumers - the I-Cons - who are happy to spend more but loathe being treated as part of the pack; who want to make decisions for themselves, and will reward businesses that let them; who have changed the way business is done, and hold your future in their hands? Here, for the first time, is the essential information you need. Based on groundbreaking research of 250,000 survey respondents and written by two highly regarded former KPMG directors now running their own successful consultancy, I-CONS:THE ESSENTIAL GUIDE TO WINNING AND KEEPING HIGH-VALUE CUSTOMERS shows business the way forward. From identifying new consumers and understanding the way they see the world to the specifics of how to appeal to them (and how to avoid common mistakes), how to turn your business into the type of 'Third Wave' enterprise they seek, and how to build an ongoing, highly profitable relationship with them, I-CONS covers everything you need to know to not just survive but thrive in this new environment. Don't get left behind. Your customers haven't!
Author: Ross Honeywill
Format: Paperback
Number of Pages: 260
Do you know how to unlock real value from your customers? Do you understand why less than 22 per cent of all consumers account for half of high-value purchases? Do you know how to reach the new breed of consumers - the I-Cons - who are happy to spend more but loathe being treated as part of the pack; who want to make decisions for themselves, and will reward businesses that let them; who have changed the way business is done, and hold your future in their hands? Here, for the first time, is the essential information you need. Based on groundbreaking research of 250,000 survey respondents and written by two highly regarded former KPMG directors now running their own successful consultancy, I-CONS:THE ESSENTIAL GUIDE TO WINNING AND KEEPING HIGH-VALUE CUSTOMERS shows business the way forward. From identifying new consumers and understanding the way they see the world to the specifics of how to appeal to them (and how to avoid common mistakes), how to turn your business into the type of 'Third Wave' enterprise they seek, and how to build an ongoing, highly profitable relationship with them, I-CONS covers everything you need to know to not just survive but thrive in this new environment. Don't get left behind. Your customers haven't!
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Ross Honeywill
Format: Paperback
Number of Pages: 260
Do you know how to unlock real value from your customers? Do you understand why less than 22 per cent of all consumers account for half of high-value purchases? Do you know how to reach the new breed of consumers - the I-Cons - who are happy to spend more but loathe being treated as part of the pack; who want to make decisions for themselves, and will reward businesses that let them; who have changed the way business is done, and hold your future in their hands? Here, for the first time, is the essential information you need. Based on groundbreaking research of 250,000 survey respondents and written by two highly regarded former KPMG directors now running their own successful consultancy, I-CONS:THE ESSENTIAL GUIDE TO WINNING AND KEEPING HIGH-VALUE CUSTOMERS shows business the way forward. From identifying new consumers and understanding the way they see the world to the specifics of how to appeal to them (and how to avoid common mistakes), how to turn your business into the type of 'Third Wave' enterprise they seek, and how to build an ongoing, highly profitable relationship with them, I-CONS covers everything you need to know to not just survive but thrive in this new environment. Don't get left behind. Your customers haven't!
Author: Ross Honeywill
Format: Paperback
Number of Pages: 260
Do you know how to unlock real value from your customers? Do you understand why less than 22 per cent of all consumers account for half of high-value purchases? Do you know how to reach the new breed of consumers - the I-Cons - who are happy to spend more but loathe being treated as part of the pack; who want to make decisions for themselves, and will reward businesses that let them; who have changed the way business is done, and hold your future in their hands? Here, for the first time, is the essential information you need. Based on groundbreaking research of 250,000 survey respondents and written by two highly regarded former KPMG directors now running their own successful consultancy, I-CONS:THE ESSENTIAL GUIDE TO WINNING AND KEEPING HIGH-VALUE CUSTOMERS shows business the way forward. From identifying new consumers and understanding the way they see the world to the specifics of how to appeal to them (and how to avoid common mistakes), how to turn your business into the type of 'Third Wave' enterprise they seek, and how to build an ongoing, highly profitable relationship with them, I-CONS covers everything you need to know to not just survive but thrive in this new environment. Don't get left behind. Your customers haven't!
I-cons: Essential Guide to Winning and Keeping High-value Customers