Thinking Trademarks, Symbols and Logotypes: Design by Thinking
Condition: SECONDHAND
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Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential symbols, trademarks and logotypes used in the commercial industries today. 150 trademarks, symbols and logotypes from around the world are profiled, giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.
Author: Ken Cato
Format: Hardback, 128 pages, 148mm x 210mm, 450 g
Published: 2016, Images Publishing Group Pty Ltd, Australia
Genre: Design & Commercial Art
Description
Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential symbols, trademarks and logotypes used in the commercial industries today. 150 trademarks, symbols and logotypes from around the world are profiled, giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.
Thinking Trademarks, Symbols and Logotypes: Design by Thinking
$40.00