Ideal Home Through the 20th Century: "Daily Mail" Ideal Home
Condition: SECONDHAND
This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.
The first Ideal Home Exhibition opened in 1908, founded by the "Daily Mail" as a publicity tool and a way of increasing advertising revenue. The exhibition dealt with the "art of home-making", aiming to educate its predominantly female audience in the modernity of labour-saving appliances and teach the "art of living". The exhibition has always reflected mass-market trends, but also attempted to entertain, educate and to make people think. Along with a range of "ideal homes", the show generally featured the latest labour-saving devices, and included sections on leisure, health and beauty, gardening, food, furnishing, decoration and children. A regular feature from 1928 was the "House of the Future" in which leading designers tried to predict how people would be living 20 or more years ahead. Between 1908 and 1937 there were also representations of the homes and lives of people from Europe, the Orient and the Empire in a series of tableaux. This volume illustrates the development of the exhibition throughout the years with contemporary photographs and advertisements. It should be useful to all those interested in the design of homes.
Author: Deborah S. Ryan
Format: Hardback, 160 pages, 228mm x 284mm, 1194 g
Published: 1997, Hazar Publishing Ltd, United Kingdom
Genre: Careers & Success
The first Ideal Home Exhibition opened in 1908, founded by the "Daily Mail" as a publicity tool and a way of increasing advertising revenue. The exhibition dealt with the "art of home-making", aiming to educate its predominantly female audience in the modernity of labour-saving appliances and teach the "art of living". The exhibition has always reflected mass-market trends, but also attempted to entertain, educate and to make people think. Along with a range of "ideal homes", the show generally featured the latest labour-saving devices, and included sections on leisure, health and beauty, gardening, food, furnishing, decoration and children. A regular feature from 1928 was the "House of the Future" in which leading designers tried to predict how people would be living 20 or more years ahead. Between 1908 and 1937 there were also representations of the homes and lives of people from Europe, the Orient and the Empire in a series of tableaux. This volume illustrates the development of the exhibition throughout the years with contemporary photographs and advertisements. It should be useful to all those interested in the design of homes.