The Hidden Brain

What if it is simply unconscious biases - in the way of memory, emotion and attention - that produce most misunderstandings and conflicts between people, groups and even nations? The Hidden Brain takes a look at how we actually think both consciously and unconsciously. Shankar Vedantam describes unique cases of everyday unconscious decision-making while applying the latest scientific studies to each situation. He explores numerous questions and doubts about the choices we make and updates us on the most recent scientific research on unconscious thinking. He believes almost everything we do boils down to the inner workings of our brains. And his book delves into a wide variety of stories that intriguingly point towards the astounding notion that people are much more dependent on the unconscious than most of us would like to believe, by linking this research to real-life situations.