Eat ME: Successful, Seductive Food Packaging Design
Condition: SECONDHAND
This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.
Showcases international food packaging graphic design, from designer lines such as Phillipe Starck's bottle water, to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in-house lines and own brands. The book features insights from professionals in the business and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.
Author: Ben Hargreaves
Format: Hardback, 160 pages, 228mm x 260mm, 880 g
Published: 2004, Rotovision, Switzerland
Genre: Design & Commercial Art
Description
Showcases international food packaging graphic design, from designer lines such as Phillipe Starck's bottle water, to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in-house lines and own brands. The book features insights from professionals in the business and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch.
Eat ME: Successful, Seductive Food Packaging Design