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Building a StoryBrand 2.0: Clarify Your Message So Customers Will
Since the original publication of Building A Storybrand , over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource...
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand , over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource...
Conspiracy: A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire
Conspiracy theories are legion. Conspiracies are rare. And of the few that do exist, fewer are ever discovered, let alone explained. This story is the exception. In 2007, a short...
Sell More with Science: The Mindsets, Traits and Behaviours That
The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. In sales, you need every advantage you can get. In SELL MORE WITH...
Selling Naked: A Revolutionary Approach to Launching Your Brand Online
$12.00 AUD
"A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google."-Lisa Sherman, president and CEO, the Ad Council LONGLISTED...
The Digital Marketing Handbook: Create a simple strategy and grow your
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There's...
BRANDLife: Concept Stores & Pop-ups: Integrated brand systems in
Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and brands, odds and ends, to weave a story or...
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing
The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why...
The Ultimate Digital Marketing Book: Succeed at SEO and Search, Master
If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING...
The Umami Strategy: Stand Out by Mixing Business with Experience
Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines...
Rethinking Users: The Design Guide to User Ecosystem Thinking
Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and...
Hidden Persuasion: 33 Psychological Influences Techniques in
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior...
Meatball Sundae: How new marketing is transforming the business world
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling...
Why We Buy: The Science of Shopping
$12.00 AUD
"Why We Buy" is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and...