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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing
The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why...
Aston Martin: Made in Britain
'This pacy history of a legendary brand is a love letter to an era of gears and gasoline now accelerating towards its twilight' - Financial Times '[Told] with a genuine...
Meatball Sundae: How new marketing is transforming the business world
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessarily the right one to use. According to bestselling...
Secrets of Closing the Sale
Full of entertaining stories and real-life illustrations, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion....