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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand , over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource...
Marketing Fashion Third Edition: Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts...
Major Account Sales Strategy
An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer...
The Ultimate MBA Book: Get the Edge in Business; Master Strategy, Marketing, and Finance; Enjoy a Business School Education in a Book
If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection...
The Ultimate Digital Marketing Book: Succeed at SEO and Search, Master
If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING...
Differentiate or Die: Survival in Our Era of Killer Competition
"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand...
Conspiracy: A True Story of Power, Sex, and a Billionaire's [...]
Conspiracy theories are legion. Conspiracies are rare. And of the few that do exist, fewer are ever discovered, let alone explained. This story is the exception.In 2007, a short blog...