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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand , over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource...
Conspiracy: A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire
Conspiracy theories are legion. Conspiracies are rare. And of the few that do exist, fewer are ever discovered, let alone explained. This story is the exception. In 2007, a short...
Sell More with Science: The Mindsets, Traits and Behaviours That
The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. In sales, you need every advantage you can get. In SELL MORE WITH...
Pre-Suasion: A Revolutionary Way to Influence and Persuade
A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence. When it comes to persuasion, success can begin before you say a word. 'An...
The Umami Strategy: Stand Out by Mixing Business with Experience
Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines...
Korean Mind: Understanding Contemporary Korean Culture
Delve into this exploration of what it means to be Korean. South Korea is now an economic and technological superpower but how, as a country, did they rebound so quickly...
Alchemy: The Magic of Original Thinking in a World of Mind-Numbing
The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why...
Aston Martin: Made in Britain
'This pacy history of a legendary brand is a love letter to an era of gears and gasoline now accelerating towards its twilight' - Financial Times '[Told] with a genuine...
Bluffer's Guide to Public Relations: Instant Wit & Wisdom
Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Bask in the admiration...