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Branded Interactions: Marketing Through Design in the Digital Age
Author: Marco SpiesFormat: Hardback, 200mm x 265mm, 1480g, 352 pagesPublished: Thames & Hudson Ltd, United Kingdom, 2020Digital design plays a crucial role in how customers experience a brand. However, corporate...
BRANDLife: Concept Stores & Pop-ups: Integrated brand systems in graphics and space
Author: VictionaryFormat: Paperback, 1000g, 280 pagesPublished: Victionary, Hong Kong, 2019Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and...
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands
Author: Kevin BudelmannFormat: Paperback, 216mm x 254mm, 232 pagesPublished: Quarto Publishing Group USA Inc, United States, 2019Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules...