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Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to...

Qualitative Inquiry unites the basics of research design in qualitative research with the practice of analysing qualitative data. This textbook addresses the theory and practice of choosing and designing a...

Qualitative research has seen a surge of growth during the past decade. This is in large part because positivist approaches have not yielded the kinds of results that had been...

Google a funny name for a fabulous tool. You've already used it to look up all sorts of information on the Web almost instantly. Now what if you could use...

To the colonized, the term 'research' is conflated with European colonialism; the ways in which academic research has been implicated in the throes of imperialism remains a painful memory. This...

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. This book invites readers to explore the nature of qualitative research, and...

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending...

Perhaps the greatest strength of choosing video as a method for social research is its flexible and almost limitless potential for gathering, analyzing, writing up, and disseminating the research findings....

This provides graduate students in the social and behavioural sciences with the specific set of skills needed to write a successful dissertation proposal. It gives guidance for the whole process,...

We think we know bullshit when we hear it, but do we? A spotter's guide to bullshit in the wild from two brilliantly contrarian scientists The world is awash in...