The Technique Of Advertising: The Method Of Influencing Thought And Action Through The Printed Word And Illustration With An Outline Of The Associated Reproductive Crafts
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Fair
Jacket: Chipped and worn with some minor damage
Pages: Yellowed
Markings: Previous owner
This advertising manual in the professional communications genre presents a rigorous account of how printed words and images shape consumer behaviour, detailing persuasive strategies, layout principles and the psychological triggers that drive response. Fowle‑Fromings also instructs readers in the technical crafts behind reproduction and printing, arguing that effective advertising depends on a precise union of message, design and production technique.
Author: J. Fowle-Fromings
Format: Hardback
Published: 1940, Sir Isaac Pitman & Sons, Ltd
Condition remarks:
Book: Fair
Jacket: Chipped and worn with some minor damage
Pages: Yellowed
Markings: Previous owner
This advertising manual in the professional communications genre presents a rigorous account of how printed words and images shape consumer behaviour, detailing persuasive strategies, layout principles and the psychological triggers that drive response. Fowle‑Fromings also instructs readers in the technical crafts behind reproduction and printing, arguing that effective advertising depends on a precise union of message, design and production technique.