Designing Brands: Market Success Through Graphic Distinction
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
Markings: No markings
This insightful business guide, Designing Brands: Market Success Through Graphic Distinction, presents a comprehensive framework for cultivating powerful brand identities. It instructs readers on the critical role of graphic design in establishing a unique market presence and achieving commercial triumph. Schrubbe-Patts illustrates how visual elements, when strategically applied, can differentiate products and services in competitive landscapes. The text details actionable strategies for designers and marketers alike, arguing for a cohesive approach to branding that prioritizes visual distinction. This essential resource offers a compelling perspective on the intersection of aesthetics and commerce, providing a roadmap for creating brands that resonate and endure.
Author: Emily Schrubbe-Potts
Format: Hardback
Published: 2000, ROCKPORT PUBLISHERS
Genre: Business & economics
Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
Markings: No markings
This insightful business guide, Designing Brands: Market Success Through Graphic Distinction, presents a comprehensive framework for cultivating powerful brand identities. It instructs readers on the critical role of graphic design in establishing a unique market presence and achieving commercial triumph. Schrubbe-Patts illustrates how visual elements, when strategically applied, can differentiate products and services in competitive landscapes. The text details actionable strategies for designers and marketers alike, arguing for a cohesive approach to branding that prioritizes visual distinction. This essential resource offers a compelling perspective on the intersection of aesthetics and commerce, providing a roadmap for creating brands that resonate and endure.