Graphis Corporate Identity 2: An International Compilation Of Corporate Identity Programs
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
Markings: No markings
This authoritative business text, Corporate Identity 2, presents a comprehensive examination of how organizations craft and project their public image. Wally Olins, a leading voice in branding, details the intricate processes involved in developing a cohesive corporate identity, from visual elements to organizational culture. The work illustrates strategic approaches for managing reputation and fostering strong stakeholder relationships in an ever-evolving global market. It argues for the critical importance of a well-defined identity in achieving business success and sustained relevance. This insightful volume instructs readers on the enduring principles and contemporary challenges of corporate branding.
Author: B. Martin Pedersen
Format: Hardback
Published: 1994, Graphis Press
Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
Markings: No markings
This authoritative business text, Corporate Identity 2, presents a comprehensive examination of how organizations craft and project their public image. Wally Olins, a leading voice in branding, details the intricate processes involved in developing a cohesive corporate identity, from visual elements to organizational culture. The work illustrates strategic approaches for managing reputation and fostering strong stakeholder relationships in an ever-evolving global market. It argues for the critical importance of a well-defined identity in achieving business success and sustained relevance. This insightful volume instructs readers on the enduring principles and contemporary challenges of corporate branding.