Modern Publicity: Volume 50

Modern Publicity: Volume 50

$25.00 AUD

Availability: in stock at our Tullamarine warehouse

Condition: SECONDHAND

This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.


Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
Markings: No markings

Modern Publicity 1981: Fiftieth Edition presents a comprehensive overview of the year's most innovative and impactful advertising campaigns and graphic design achievements. This landmark volume chronicles the evolving landscape of global publicity, showcasing groundbreaking visual communication and marketing strategies from a pivotal era. It illustrates the creative ingenuity that shaped consumer culture, detailing award-winning advertisements, posters, and corporate identities. The collection offers a vibrant retrospective, capturing the aesthetic trends and persuasive techniques that defined the early 1980s. This essential reference work instructs on the enduring principles of effective public relations and visual artistry.

Author: Felix Gluck
Format: Hardback
Published: 1980, Studio Vista

Description


Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
Markings: No markings

Modern Publicity 1981: Fiftieth Edition presents a comprehensive overview of the year's most innovative and impactful advertising campaigns and graphic design achievements. This landmark volume chronicles the evolving landscape of global publicity, showcasing groundbreaking visual communication and marketing strategies from a pivotal era. It illustrates the creative ingenuity that shaped consumer culture, detailing award-winning advertisements, posters, and corporate identities. The collection offers a vibrant retrospective, capturing the aesthetic trends and persuasive techniques that defined the early 1980s. This essential reference work instructs on the enduring principles of effective public relations and visual artistry.