Techniques Of Persuasion: From Propaganda To Brainwashing
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Yellowed
Condition remarks: Condition as shown in image
What separates a reasoned argument from a weapon of mass manipulation? J.A.C. Brown's Techniques of Persuasion: From Propaganda to Brainwashing confronts this unsettling question head-on, charting the full spectrum of psychological influence — from the subtle art of advertising and political rhetoric to the brutal machinery of totalitarian indoctrination. With the rigour of a social psychologist and the clarity of a gifted communicator, Brown systematically dissects the methods by which individuals and mass movements are shaped, coerced, and controlled, grounding his analysis in historical case studies drawn from Nazism, Stalinism, and Cold War-era psychological warfare. Brown writes with an authoritative, measured tone that never sacrifices accessibility for academic depth, making this Pelican Original an indispensable text for anyone seeking to understand the hidden architecture of belief and consent. He argues compellingly that the mechanisms of persuasion are not the sole province of despots and demagogues — they are woven into the fabric of everyday social life, present in every advertisement, sermon, and political speech. Decades after its first publication, the book's central question remains as urgent as ever: if you knew precisely how your mind was being manipulated, could you resist it?
Author: J.A.C. Brown
Format: Paperback
Genre: Psychology
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Yellowed
Condition remarks: Condition as shown in image
What separates a reasoned argument from a weapon of mass manipulation? J.A.C. Brown's Techniques of Persuasion: From Propaganda to Brainwashing confronts this unsettling question head-on, charting the full spectrum of psychological influence — from the subtle art of advertising and political rhetoric to the brutal machinery of totalitarian indoctrination. With the rigour of a social psychologist and the clarity of a gifted communicator, Brown systematically dissects the methods by which individuals and mass movements are shaped, coerced, and controlled, grounding his analysis in historical case studies drawn from Nazism, Stalinism, and Cold War-era psychological warfare. Brown writes with an authoritative, measured tone that never sacrifices accessibility for academic depth, making this Pelican Original an indispensable text for anyone seeking to understand the hidden architecture of belief and consent. He argues compellingly that the mechanisms of persuasion are not the sole province of despots and demagogues — they are woven into the fabric of everyday social life, present in every advertisement, sermon, and political speech. Decades after its first publication, the book's central question remains as urgent as ever: if you knew precisely how your mind was being manipulated, could you resist it?