Editing And Design: A Five-Volume Manual Of English, Typography And Layout; Book Three: News Headlines
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
In the world of print journalism, the headline is the editor's most powerful weapon — and Harold Evans, legendary editor of The Sunday Times of London, wrote the definitive rulebook on how to wield it. News Headlines is the third volume in his landmark five-part series, Editing and Design: A Five-volume Manual of English, Typography and Layout, a comprehensive and authoritative guide that instructs journalists, editors, and designers on the craft of constructing headlines that inform, engage, and compel readers to dive deeper into the story beneath. Published under the auspices of the National Council for the Training of Journalists, this volume argues that headline writing is a discipline as rigorous as any other form of communication, governed by principles of clarity, rhythm, typography, and precision. Evans dissects the mechanics of effective headline construction with the practiced eye of a master editor, illustrating how word choice, layout, and typeface interact to either elevate or undermine a story's impact. A cornerstone text for anyone serious about the craft of journalism and visual communication, it leaves the reader wondering: in an age of digital media and clickbait, how many of Evans's timeless principles have we abandoned — and at what cost?
Author: Harold Evans
Format: Hardback
Genre: Education theory
Condition remarks:
Book: Good
Jacket: Worn/faded, no tears
Pages: Good
In the world of print journalism, the headline is the editor's most powerful weapon — and Harold Evans, legendary editor of The Sunday Times of London, wrote the definitive rulebook on how to wield it. News Headlines is the third volume in his landmark five-part series, Editing and Design: A Five-volume Manual of English, Typography and Layout, a comprehensive and authoritative guide that instructs journalists, editors, and designers on the craft of constructing headlines that inform, engage, and compel readers to dive deeper into the story beneath. Published under the auspices of the National Council for the Training of Journalists, this volume argues that headline writing is a discipline as rigorous as any other form of communication, governed by principles of clarity, rhythm, typography, and precision. Evans dissects the mechanics of effective headline construction with the practiced eye of a master editor, illustrating how word choice, layout, and typeface interact to either elevate or undermine a story's impact. A cornerstone text for anyone serious about the craft of journalism and visual communication, it leaves the reader wondering: in an age of digital media and clickbait, how many of Evans's timeless principles have we abandoned — and at what cost?