German Advertising Art
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Good
Markings: No markings
Condition remarks: Condition as shown in image
A landmark volume in the history of graphic design and commercial art, German Advertising Art presents a sweeping survey of the visual ingenuity that defined German commercial aesthetics in the early-to-mid twentieth century. Eberhard Hölscher chronicles the bold typographic experimentation, striking poster design, and modernist sensibilities that emerged from Germany's vibrant advertising industry, situating the work within the broader cultural movements of the Weimar Republic and beyond. The collection illustrates how German designers synthesized influences from the Bauhaus, Expressionism, and Art Deco to produce some of the most dynamic and influential commercial imagery of the era. Written with scholarly authority yet accessible in its appreciation of visual craft, the text argues for the enduring artistic merit of advertising as a legitimate and powerful form of cultural expression. An essential reference for designers, art historians, and collectors alike, it remains a definitive document of a golden age in European graphic art.
Author: Eberhard Hölscher
Format: Paperback
Genre: History of arts
Condition remarks:
Book: Good
Jacket: No dust jacket
Pages: Good
Markings: No markings
Condition remarks: Condition as shown in image
A landmark volume in the history of graphic design and commercial art, German Advertising Art presents a sweeping survey of the visual ingenuity that defined German commercial aesthetics in the early-to-mid twentieth century. Eberhard Hölscher chronicles the bold typographic experimentation, striking poster design, and modernist sensibilities that emerged from Germany's vibrant advertising industry, situating the work within the broader cultural movements of the Weimar Republic and beyond. The collection illustrates how German designers synthesized influences from the Bauhaus, Expressionism, and Art Deco to produce some of the most dynamic and influential commercial imagery of the era. Written with scholarly authority yet accessible in its appreciation of visual craft, the text argues for the enduring artistic merit of advertising as a legitimate and powerful form of cultural expression. An essential reference for designers, art historians, and collectors alike, it remains a definitive document of a golden age in European graphic art.